MARKETING YOUR CAMPAIGN

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MARKETINGYOURCAMPAIGN

• Gideon Burrows, ngo.media

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Getting started

• It is about offering VALUE
• It is about building RELATIONSHIPS
• But NOT a one-way relationship

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Getting started

• Effective marketing is about offering something
  of value that your prospect wants, in order to
  achieve your own aims.

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• Create a journey

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Filling the pipeline

• Speaking at events
• Adverts
• Referrals
• Website signups
• Direct email
• Virals

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Filling the pipeline

• Place articles in the press
• Leaflets
• Direct mail
• Networking
• Exhibition stands
• Proactive media work
• Being an exert

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AN EFFECTIVE pipeline

• Use at least FIVE different methods
• Make them complement each other
• Use them to QUALIFY your leads

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exercise

• What FIVE ways do YOU have to fill the pipeline?
• Where are people most likely to be interested?
• How can you reach them?

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Basic pipeline

• e.g. Email auto-responder

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Complex pipeline

• Email auto-responder
• Email newsletter
• Events
• Mailouts
• Calls
• Questionnaires
• Podcasts....

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But remember...

• Your relationship is built on meeting THEIR needs
• (or... give them what they want)

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exercise

• What might YOUR pipeline look like?
• What RESOURCES do you have?
• What COLLATERAL do you have?
• How can you develop the RELATIONSHIP?

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measure

• The importance of measuring impact

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Gideons top tips

• Its about relationships, not sales
• Give them what they want to meet your needs
• Use first contacts most likely to qualify your
  leads
• Plan all this ahead, and have it ready
• Respect the opt-out
• Delegate to experts
• Measure, test and LEARN!