In-Reach-- Engaging Faculty, Staff, and Administration in support of the Annual Fund

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In-Reach--Engaging Faculty, Staff, and
Administration in support of the Annual Fund

• Presented by Kenneth Cooper
• Executive Director, Cosumnes River College
  Foundation

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File Your Flight Plan

• What is In-Reach?
• (1) WANDER Staff taking time out of their day
  to, literally, 'wander around the campus'
  (Peters, Waterman, 1982, 2002) engaging students
  in discussion   
• (2) RELATE building non-transactional (Bean and
  Eaton, 2007 Freire, 1968) relationships with
  students,   
• (3) CHECK-IN periodic conversations with
  students to set expectations (Seidman, 2006
  Braxton and Hirschy 2004, 2006) as it relates to
  academic progress or personal conditions, 

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File Your Flight Plan

• (4) CHECK-UP solicitation of student feedback
  conversations to hold students accountable for
  goals made and expectations set (Tinto, 2007
  Braxton and Hirschy 2004, 2006), and 
• (5) CHECK-OUT (Referral) direct and immediate
  referral of the student to related student
  service (financial aid, EOP S, student health
  center, etc.) and or information shared with
  students about services, concepts, student
  success instructions. 

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File Your Flight Plan..

• Review your colleges organizational structure.
• Characteristics of a Foundation friendly
  organizational structure
• Reporting Relationship
• College Priority
• Inclusion in Management Team
• District Support and Organization

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Org chart v. 1.0
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Follow your Jetways.
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Follow Your Jetways
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Boarding Call..

• Who can ever forget the Southwest Airlines
  boarding experience?
• How can we effectively engage our campus
  colleagues to participate in the Annual Fund.and
  look forward to it?

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We love to fly and it shows..

• In-reach activities should include predictable
  events easily identifiable with the Annual Fund.
• Since 2006, the Textbook Scholarship Drawing has
  grown to 1,364 students and 10,000 in student
  support.

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We love to fly and it shows
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Boarding Call..

• Shared Governance Committees
• Hiring Panels
• Walking Emails
• Student Mentoring Groups

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Boarding Call..

• Identify staff and faculty champions
• Campus Leaders
• Utilize beneficiaries of Annual Fund support as
  experts in their respective fields.
• Partner with an established campus constituency
  to support more than one cause.
• Hawk-a-thon and Alpha Academy

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Boarding Call

• Be the fundraising expert on your campus.
• Offers to train and consult with staff and
  faculty colleagues on their own fundraising ideas
  can go a long way in helping to solidify this
  relationship.

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A little turbulence.

• Did you feel that bump?
• Mass emailing
• Impersonal letters
• Fundraising without consultation

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A little turbulence..

• How we deal with setbacks in fundraising is just
  as important as how we raise the funds in the
  first place.

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Have a good flight