Stiefel Roundtable

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Superior Antioxidant Performance and More
2
Proven Antioxidant Performance and More

• Every serving of Masaji provides
• Superior antioxidant performance
• Balanced antioxidant protection against 5 primary
  radicals
• Evidence of cellular safety and efficacy
• Antioxidant levels that support human health
  benefits
• Phytocompound diversity

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Broad-Spectrum Antioxidant Performance

• ORAC5.0, a proprietary panel of tests from
  Brunswick Labs, is the most comprehensive
  analysis available for nutrition products.
• Measures antioxidant capacity against 5 primary
  radicals
• Works with complex formulations and diverse
  product forms
• Provides a meaningful basis for antioxidant
  comparison

Source Brunswick Labs, Bell Advisory Services
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Broad-Spectrum Antioxidant Performance
ORAC5.0 provides a basis for comparing the
antioxidant capacity of foods.
58,000
21,000
Leading Antioxidant Products
ORAC5.0
A selection of fruits, juices, and premium
products with high ORAC5.0 values
Source Brunswick Labs, Bell Advisory Services
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Broad-Spectrum Antioxidant Performance
ORAC5.0 comparison
Blackberries 49,000 Blueberries 45,000 Strawberrie
s 33,000 Plums 30,000 Raspberries 27,000 Oranges 2
5,000 Cherries 24,000 Apples 24,000
Concord grape juice 17,000 Coffee 15,000 Green
tea 14,000 Vegetable juice 14,000 Monavie 7,000 Mo
navie EMV 6,000 Xango 4,000 Tahitian Noni 4,000
Average of all items 21,000
Sources Brunswick Labs Bell Advisory Services
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Broad-Spectrum Antioxidant Performance
Masaji delivers comprehensive antioxidant
protection against the primary radicals that
contribute to oxidative damage
Peroxy- nitrite
Superoxide anion
Singlet oxygen
Peroxyl
Hydroxyl
7,000
12,000
25,000
100
14,000

Recommended daily use values rounded
Source Brunswick Labs
7
Cellular Efficacy

• Masaji provides antioxidant protection at the
  cellular level.
• Absorbed into cells at non-toxic concentrations
• Inhibits radical activity in cells
• Antioxidant protection in highest performance
  quartile

Source Brunswick Labs
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Cellular Efficacy
Cellular Antioxidant Protection
175
200
gt150
150
101 - 150
100
51 - 100
50
0 - 50
Quartile 1
Quartile 2
Quartile 3
Quartile 4
Brunswick Labs Cellular Antioxidant Assay,
expressed as micromoles quercetin equivalence per
mL
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The Health Benefits of Antioxidants
Large-scale human studies have demonstrated the
importance of daily antioxidant intake.

• Has been associated with reduced risk for
• Ischemic stroke,
• Hypertension,
• Gastric cancer,
• Endometrial cancer,
• Pulmonary function.

Increased dietary intake of total antioxidant
capacity
Diet Antioxidant Capacity Relationships to
Oxidative Stress and Health 2013 Prior, R. and
Wu, X.
10
The Health Benefits of Antioxidants

• The same research indicates that the average
  person in the U.S. does not eat enough
  antioxidant foods
• Average antioxidant intake 4,000 to 8,000
  ORAC value
• Amount needed to achieve study benefits 12,000
  or more

Source Bell Advisory Services
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Daily Antioxidant Intake
4,000 8,000
U.S. Average
12,000
18,000
Recommendation
12,000
24,000
ORAC
1 Fl. Oz. of Masaji
2 Fl. Oz. of Masaji
As measured by ORAC peroxyl
Diet Antioxidant Capacity Relationships to
Oxidative Stress and Health 2013 Prior, R. and
Wu, X.
12
Phytocompound Diversity and Balance

• Phytocompounds are the natural chemicals found in
  all parts of plants, including leaves, bark,
  roots, fruits and seeds.
• Phytocompounds provide color, fragrance, and
  protection against disease and environmental
  hazards.
• There are thousands of phytocompounds that fall
  into a small number of major compound families.
• Phytocompound diversity and balance across these
  families contribute to a products healthful
  characteristics

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Phytocompound Diversity and Balance
These wonderful compounds are not just
antioxidants. They perform a range of valuable
functions.

• Antioxidant. Protect against oxidative damage.
• Anti-inflammatory. Mitigate systemic and
  localized inflammatory pathways.
• Anti-angiogenic. Prevent or inhibit abnormal
  vascular growth, or angiogenesis.
• Antibacterial/antiviral. Provide immune support
  against harmful bacteria and viruses.
• Anti-glycation. Prevent or inhibit the formation
  of advanced glycation endproducts (AGEs), or
  damaged proteins.

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Phytocompound Diversity and Balance
Masaji provides compound diversity and balance.
Anthocyanins
Other Flavonoids
Carotenoids
Other
Phenolic Acids
Aroma
PACs
Ingredients

Apple Acai Bilberry Blueberry Chokeberry Cranberry
Frankincense Ginger Goji
Marine Phytoplankton Pink Micro Algae Red Grape
Juice Maqui Mangosteen Noni Olive
Leaf Pomegranate Rose

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• Proven broad-spectrum antioxidant performance
• Superior ORAC5.0 results
• Proven cellular efficacy
• Meets dietary intake for health benefits
• Exceptional phytocompound diversity