Empowering the next generation of builders

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Build-It-Yourself seeks partners who can help
bring a mobile device game development workshop
direct to kids at home.
Empowering the next generation of builders
Empowering the next generation of builders
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Problem

• People use mobile devices a lot
• Kids are growing up with this and using these
  apps more and more
• Everyone uses them, but do they know how they
  work?
• Kids play these games and come up with their own
  ideas, but often they do not know where to start

Empowering the next generation of builders
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Problem

• Mobile devices are becoming a key tool for the
  general population.
• There will be a big demand for mobile device
  programmers.
• It is very difficult to learn how to program a
  mobile device.

Empowering the next generation of builders
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Solution

• A simple workshop to teach kids how to design
  their own apps, create them, and market them. 
• The workshop would enable students to 
• Create 3D Graphics creation in Blender
• Set up Unity 
• Use different IOS frameworks
• Explore Unity modules and their implementation
• Create an app with ongoing consultation
• Promote and market the app.

Empowering the next generation of builders
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Product

• App Development Workshop
• Plan, build and market iOS apps.
• Research great apps.
• Graphic design / Blender 3D   
• Set up tools   
• high level view (introduction to system
  architecture)   
• low level view (introduction to coding
  structures)   
• Library of open ended modules
• Reference links  
• create 3 or 4 simple games that could be easily
  edited 
• Plan your own game (ongoing consultation)  
• How to promote your app

Real Racing 2 HD
Super Monkey Ball
Empowering the next generation of builders
Empowering the next generation of builders
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Target Audience
Kids ages 12 18 who are on an engineering track
and who own iOS devices. Total market size 1.5
x all the college engineering students. Parents
pay a 400 for 24 1-hour workshops ID Tech
Camps- Between 19-33 per hour for a one week
camp consisting of 37.5 hours (including lunch
breaks ect.)
400
Empowering the next generation of builders
Empowering the next generation of builders
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Benefits

• Kids love playing video games on their devices,
  but maybe have their own ideas for games
•  Great way to impress friends
•  Gives kids a chance to see how the apps they
  love to use are created
•  A good "next step" from programming in scratch
  and other beginners programming tools
• Makes a profit!

Empowering the next generation of builders
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Value Proposition
App development instruction available online at
reasonable cost. Bring the university student TA
(Teaching Assistant) concept coupled with proven
content and online collaboration tools to kids
online.
Empowering the next generation of builders
Empowering the next generation of builders
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Value Proposition
For kids Create games like Real Racing or Super
Monkey Ball for your mobile device with far out
3D graphics For parents Create an iOS app that
will be a valuable part of a college engineering
application.
Empowering the next generation of builders
Empowering the next generation of builders
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Market Size
160 Million IOS Devices 6.5 Billion App
Downloads Many of which belong to kids 12-18
Empowering the next generation of builders
Empowering the next generation of builders
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Market Size
College bound Kids Every kid who goes to college
should be technology fluent and therefore is a
potential customer.
24 million kids ages 12 - 18
12 million target market. Half will go to
college. 62 have broadband access at home.
360,000 students enrolled in engineering
colleges in USA 2008 Our market is bigger. Some
engineers will study guitar. Some musicians will
study programming
Empowering the next generation of builders
Empowering the next generation of builders
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Growth Plan
We will promote the course via viral marketing
programs including opinion leader blogs and face
book communities. We will promote the course to
high school technology teachers. We will offer
incentives to existing students to recruit
friends.
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The Team
We have a record of attracting talent from the
Cornell, MIT, Harvard and Mass Art
communities. We need to recruit, train and
manage a network of ??? Webcast specialists to
serve ??? students.
Empowering the next generation of builders
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Revenue / Expense
Annual Revenue
students 1,000
Fee / Student 250
Total Revenue 250,000.00

Annual Expenses
students 1,000
students / wkshp 10
wkshp series 100
hrs / wkshp series 10
Tot wkshp hrs 1000
Mentor /hr 14
Total Mentor compensation 14,000.00

Apple Dev 1,000.00
Unity Cost per license 200
Unity Cost 200,000

Revenue for Content Development 10
Content Dev Cost 25,000.00
Revenue for Marketing 30
Marketing Cost 75,000
Revenue for Administration 30
Admin Cost 75,000

Total Expenses 390,000

Net Profit -140,000
Empowering the next generation of builders
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Revenue / Expense
Can we get 1000 customers at this price?
Apple charges a one time fee of 100 to publish.
Android has no fee. Problem (Can we buy one
license and publish all student work under the
BIY license?)
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Cash Flow
Revenue - Online rev - Onsite
rev Expense -Fixed cost -Webcast
cost Worst case cash flow Break
even Month ? Capital Required To grow from
0 gt ???K annualized online revenue.
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Milestones
Milestones Proof of Concept Phase Proof of Execution Phase Roll Out Phase
Strategic
Infrastructure
Distribution
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Competitive Analysis
Android AppInventor from Google and
MIT. http//appinventor.googlelabs.com/about/
Unity AppInventor
Cost of tool 400 (iOS port) Free May be an opportunity to be a value added distributor
Cost to publish to Apple App Store 99 Cant port Apple must approve
Cost to publish to Google Apps Free Free
Time to create a 2D platform game
Time to port to mobile device
3D engines Yes No
Which platform engages the most kids?
Empowering the next generation of builders
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Build-It-Yourself seeks partners who can help
bring a mobile device game development workshop
direct to kids at home.
Empowering the next generation of builders
Empowering the next generation of builders