Tom Peters Summary Statements: Goals

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Tom Peters Summary StatementsGoals Strategy
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Re-imagine!1.Empower one and all to vigorously
seek WOW! in their work/projects. (Or else.)2.
Encourage the entrepreneurial (Brand You) spirit
in people of all ages lead the parade of those
aiming to Free the Cubicle Slaves.3. Urge
education bureaucrats (From kindergarten to MBA
schools) to emphasize the arts, creativity,
entrepreneurial behavior.4. Seek out the bold,
the strange, the misfits, the dreamersand
welcome their presence in our midst.5. Drag
enthusiasm, passion, Technicolor and bold
commitment out of the closet.6. Be a champion
for Women Roar! Women Rule!7. Underscore the
importance of/stupendous opportunities associated
with the cool new markets women, boomers and
geezers, Hispanics, greenies, wellness.8.
Dramatically re-orient healthcare from
after-the-fact fixes to before-the-fact
attention to prevention-wellness.9. Nurture the
lesser intangiblessuch as design/experiences
and innovationas the prime basis for individual
and enterprise success.10. Support Globalization
as the best/onlyif indeed messypath to maximum
human freedom, security and welfare.11. Fight
bureaucratic rigidities, centralization and
mindless gigantism to the death.12. Swear by the
motto Reward excellent failures punish
mediocre successes.13. Foster a sense of grace
and care in enterprises and organization-client
transactions of all flavors.Why I get out of
bed in the morning/TP/07.12.2004
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Successful Businesses Dozen Truths TPs
30-Year Perspective1. Insanely Great Quirky
Talent.2. Disrespect for Tradition.3. Totally
Passionate (to the Point of Irrationality) Belief
in What We Are Here to Do.4. Utter
Disbelief at the BS that Marks Normal Industry
Behavior.5. A Maniacal Bias for Execution and
Utter Contempt for Those Who Dont Get
It.6. Speed Demons.7. Up or Out. (Meritocracy
Is Thy Name. Sycophancy Is Thy Scourge.)8.
Passionate Hatred of Bureaucracy.9. Willingness
to Lead the Customer and Take the Heat
Associated Therewith. (Mantra Satan Invented
Focus Groups to Derail True Believers.)10.
Reward Excellent Failures. Punish Mediocre
Successes. 11. Courage to Stand Alone on Ones
Record of Accomplishment Against All the
Forces of Conventional Wisdom.12. A Crystal
Clear Understanding of Story (Brand) Power.
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All You
Need to Know About Strategy1. Do you have
awesome Talent everywhere? (We are the Yankees
of home improvement here in Omaha.) Do you push
that Talent to pursue audacious Quests?2. Is
your Talent Pool loaded with wonderfully peculiar
people who others wouldcall problems?3. Is
your Board of Directors as cool as your product
offerings and does it have50 (or at least
one-third) Women Members?4. Are Innovation and
Entrepreneurship your primary aims?5. Do you
routinely use hot, aspirational words-terms like
Excellence and B.H.A.G. (Big Hairy Audacious
Goal, per Jim Collins) and Lets make a dent in
the Universe (the Word according to Steve
Jobs)?6. Do you subscribe to Jerry Garcias
dictum We do not merely want to be the best of
the best, we want to be the only ones who do what
we do?7. Do you embrace the new technologies
with child-like enthusiasm/revolutionary zeal?8.
Do you serve customers or go berserk
attempting to provide every customer with an
awesome experience that automatically turns
her/him into a raving fan?9. Are your leaders
accessible? Do they wear their passion on their
sleeves? Is yours a hot place to hang out and
learn cool stuff?10. Does integrity ooze out
of every pore of the enterprise? Is We care
your implicit motto?11. Do you understand
business mantra 1 of the 00s DONT TRY TO
COMPETE WITH WALMART ON PRICE OR CHINA ON COST?
(And if you get this last idea, then see the 10
above!)
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Importance of Success Factors by Various
Gurus/Biased Estimates by Tom Peters
Strategy Systems Passion
Execution Porter 50 20
15 15Drucker 35
30 15 20Bennis
25 20 30
25Peters 15 20
35 30