3.02 Identify Expenses in Sports and Entertainment Marketing

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3.02 Identify Expenses in Sports and
Entertainment Marketing
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Expenses

• The cost of doing business.

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Budgetary Expenses

• Administrative expenses
• Entertainment of potential/existing sponsors.
• Insurance
• Office supplies
• Rent
• Staffing Trademark development and maintenance.
• Travel

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Talent Expenses Include

• Compensation
• Gifts
• Parties

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Event Expenses Include

• Advertising
• After-event entertainment
• Food and beverage services

• Judges
• Officials
• Photographers
• Prize Money

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Production Costs Include

• Crew per diem (allowance for daily expenses).
• Lights
• Practice venue

• Site preparation
• Sound and stage setup
• Sponsor gifts
• Ticket production

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Facility Expenses Include

• Facility rental
• Risk management and liability insurance
• Storage space rental
• Security
• Utilities