Bell Ringer

1
Bell Ringer

• Have you ever visited a movie's website prior to
  seeing the movie?
•  
• If yes, what did you find on the site?
• If no, did you even know that most all movies
  have a website?

2
Movie Websites
3
Agenda

• Bell Ringer / Attendance 5 min
• Chapter 11.1 Vocabulary (page 282) 10 min
• Chapter 11. 1 Lecture and Notes 30 min
• Article Summary 25 min

4
Updated Grading Timeline

• January 27 - (Monday) - grading window closed at
  3pm
• January 30 - (Thursday) - distribute report cards
• March 5th (Wednesday) - 4th six week ends
• March 11th (Tuesday) - grading window closes
• March 14 (Friday) - distribute report cards

5
Table of Contents
Topic Page Promotions in Sports and
Entertainment 20 Virtual Business Lesson 3
Vocabulary and Questions 21 Bell Ringers 12/16
12/20 22 Chapter 10.2 Vocabulary Words,
Notes, and Marketing Math 23 Virtual Business
Lesson 4 Questions 24 Virtual Business Lesson
4 Vocabulary 25 Chapter 10.3 Vocabulary
Words, Notes, and Marketing Math 27 Virtual
Business Lesson 5 Questions 28 Virtual
Business Lesson 5 Vocabulary 29 20 Most
Unforgettable Ads 30 Chapter 11.1 Vocabulary
Words and Notes 31 Virtual Business Lesson 6
Questions 32 Virtual Business Lesson 6
Vocabulary Words 33
6
20 Most Unforgettable Ads
Chapter 11.1 Vocabulary and Notes Page 282
Ad 1 Ad 2 Ad 3 Ad 4 Ad 5
Promotional Plan Promotional Mix Advergame Quantit
ative Measurement Qualitative Measurement Social
Network Chapter 11.1 Notes Notes Notes
Notes
31
30
7
Learning Targets

1. List the steps in developing a promotional plan.
2. Discuss recent promotional trends and ways to
   stay current with trends.

8
Vocabulary Words

• Promotional Plan
• Promotional Mix
• Advergame
• Quantitative Measurement
• Qualitative Measurement
• Social Network

9
Developing a Promotional Plan

• Promotional Plan ? A written, detailed
  description of how the four elements of promotion
  (advertising, sales promotion, publicity, and
  personal selling) will be used.
• The promotional plan includes the following
  steps
• Identify the target customers.
• Set promotional goals.
• Develop a promotional budget.
• Select the promotional mix.
• Measure the results.

10
Identify the Target Customers

• Design a comprehensive plan with a clear
  understanding of which specific targeted group in
  the focus of each phase of the plan.
• The target customers will guide the selection of
  the media and the promotional mix.

11
Set Promotional Goals

• Specific goals for each part of the promotional
  plan are set.
• The goals will be written in a form that makes
  them measureable, so that a successful promotion
  can be defined before it starts.
• Eg The advertisement will generate 5,000 more
  website views within the month of February.

12
Develop a Promotional Budget

• The budget must be tied to the promotional goals,
  since all promotion, except publicity, costs
  money.
• Average magazine ad 15,000
• Average prime-time TV spot 110,000

13
Select the Promotional Mix

• Promotional Mix ? the blending of the promotional
  elements of advertising, sales promotion,
  publicity, and personal selling.
• The promotional mix and the media used should all
  be selected base on the targeted customers, the
  goals, and the budget.

14
Select the Promotional Mix

• Traditional advertising media are more expensive
  more are effective in reaching Baby Boomers.
• To connect with a younger market, an advergame
  might be used.
• Advergame ? an electronic or online game that
  incorporates marketing content to promote a
  product or service.

15
Advergame Examples

• Using video games to market a product
• Kiosks
• Announcements
• Exclusive parties

16
In-game Advertising
17
Measure the Results

• Data must be collected and analyzed to determine
  if the promotional plan has been successful.

18
Measure the Results

• Quantitative Measurement ? provides information
  in terms of numbers and percentages.
• i.e. Increase the market share by 5 over a year.

19
Measure the Results

• Qualitative Measurement ? Subjective and depends
  on interpretation.
• i.e. May assess the loyalty of consumers to a
  brand name based on descriptions of consumers
  reactions to a promotion.

20
Promotional Trends

• Social Networks
• One of the strongest mediums for passing on
  messages about products and services.
• Movie Promotions
• Trailers are critical attracting an audience.

21
Interesting Links

• http//adage.com/article/special-report-2014-sport
  s/10-great-moments-sports-marketing-history/291181
  /
• http//socialmediatoday.com/dan-stasiewski/1733076
  /how-much-has-marketing-really-changed
• http//socialmediastrategiessummit.com/blog/ten-wa
  ys-new-media-has-changed-the-face-of-marketing/

22
Assignment

• Choose one article to read and write/type a 1
  paragraph summary from the article.
• Be sure to include facts that you found
  interesting in your summary.

23
Assignment

• View the 20 Most Unforgettable Ads of 2013.
• Select 5 ads that interested you the most.
• Answer the following questions
• What product is being sold?
• What sound effects or music does the commercial
  use? Do the sounds make it more exciting?
• What was the message behind the ad? Think
  slogan or tagline?
• What about the message/ad was memorable?
• What makes you want to purchase the product?
• The message of ad, the benefits of the product,
  etc.