Information Objects Are Hot, Documents Are Not

1
Information Objects Are Hot, Documents Are Not
2
Following the trail
3
Following the Trail
4
CrossRef Result
5
CrossRef Result
6
Turning Passive into Active
Search further within Blackwell Synergy
Other articles by the authors
Prompting further search in keywords
7
More Enticement
Further links to the author
More pull through the site
8
Where Next?

• Viral Marketing
• Using
• DOI,
• MultiLinking
• And the power of the web and library technology
• You know about this..
• Do you know it links to this?
• And who would you like to tell?

9
Blackwell Synergy the DOI
The Guardian Annual Reviews
Read Reviews Buy this Journal Join the Society
10
Blackwell Synergy the DOI
doi10.1046/j.1466-769X.2002.00098.x Genes
encoding Bees Circadian Clocks mRNA
Cited elsewhere in Blackwell Synergy Related
Articles Related Subjects Related Books Purchase
this article Read Reviews Buy this Journal Join
the Society Email a Friend
11
Power of the web and technology
12
Is the title true?

• Tip of the iceberg
• Sometimes the document but often the object
• e.g. reference
• data sets
• part of a conference speech
• societies