Yahoo! and RSS

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Yahoo and RSS Gnomedex 4
Scott Gatz
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Y! News first to publish RSS

• First feeds - Aug 03
• Began with broad sectional feeds (Top Stories,
  World, etc.)
• Evolved to aggregated topical feeds (Elections,
  Middle East, Personal Tech, etc.)
• 75 feeds today
• Promotion
• First from a feeds page
• Now most pages by loose relevance

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Now Yahoo! publishes tons of feeds
Yahoo! News 75 feeds
Yahoo! Sports (feed for each team) Over 250 feeds
Editorial Sites Ask Yahoo! Buzz Index Yahooligans for Kids Education 30 feeds
Yahoo! Groups Hundreds of Thousands
Over ½ million RSS feeds published
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Launched RSS Beta Module for My Y!
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Add to My Yahoo! popping up everywhere
craigslist
http//my.yahoo.com/s/button.html
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The All-New My Yahoo!

• Demo
• More info at
• http//my.yahoo.com/s/about/new_migrate.html

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Our users (and Y!) will thank you if you

• Title your feeds well
• Make your channel descriptiondescriptive
• Make item titles descriptive
• And include a description/summary
• Provide pubDate for each item
• Use technology to make things easier on us
• Language field should not be Windows or
  bloglanguage
• We check last mod date help us not fetch
  unnecessarily
• Ping us when you update
• Use Add to My Yahoo! buttons

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URLs to check out

• FAQ for Publishers of RSS
• http//my.yahoo.com/s/faq/rss/publishers.html
• Add Attendees Blogs to My Yahoo!
• http//my.yahoo.com/s/gnomedex.html
• Info on the new My Yahoo!
• http//my.yahoo.com/s/about/

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Inbound Political Blog Roundup

• Launched 8/26 needed as part of broad based
  Election coverage
• Plan is increase level of promotion as Election
  season crescendos.