Sociological Images

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Sociological Images

• Essential Question
• How does modern society portray race/gender
  roles/class in advertising?

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RACEAs you look at the following advertisement
groupings, jot down the message you think
advertisers are trying to make about race in the
following ads. Then tell whether or not you
agree with this message. Why or why not?
Lets do an example as a class first, with this
Italian advertisement for a detergent.
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GENDERAs you look at the following
advertisement groupings, jot down the message
you think advertisers are trying to make about
gender in the following ads. Lets first look
at a classic example of our changing views of
females with some Dora the Explorer changes.
How do you think this character is socializing
both boys AND girls?
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What message does this ad try to say about women?
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What message do you think this ad is trying to
make in order to sell its product?
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Do you think this is a positive or negative
connotation of women? Of men?
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What statement is this ad trying to make? What
might be a problem with this type ad?
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How are men portrayed by looking at this stores
man aisle?

• How

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What message do these ads try to convey about men?
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What is this ad trying to tell men?
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What is this ad trying to do?
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Why might this be effective advertising?
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SOCIAL CLASSAs you look at the following
advertisements, jot down the message you think
advertisers are trying to make about social class
in the following ads. Think about whether these
are positive or negative messages intended to
sell the product?
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• Essential Question Write a ½ page answer to
  this question, using what youve learned.
• How does modern society portray race/gender
  roles/class in advertising?