Title: ISPs
1ISPs take on the Wireless Broadband Revolution
2WLL Systems
- Original WLL systems were developed for voice
services (circuit-switching systems), mainly
deployed in hard-to-reach areas (rural, 3rd
world) - Market demands
- Internet Explosion demand for high-speed
bandwidth intensive data traffic - Data traffic growth and bandwidth far exceeding
voice traffic
3Broadband Wireless Access
- Converged Data Voice systems
- Based on Packet Switching Technologies
- Optimized for IP
- High speed data
- Standard H.323 Voice over IP
BROADBAND WIRELESS ACCESS
4Advantages of Broadband Wireless Access
- Low Entry Cost
- Fast Deployment
- Scalable Growth
- Fast Return on Investment
- Vast Reach
- Symmetry
- Flexible uplink/downlink BW allocation
5Introducing BreezeACCESS
the First Internet-age WLL
6BreezeACCESS the Wireless alternative to xDSL
and Cable Modems
- 3Mbps burst rate
- 12 - 24 sectors per cell
- 36 - 72Mbps cell capacity
- Ethernet service
- VoIP (H.323)
- CIR, MIR, QOS
- 515 Km cell radius
- SNMP management
- RADIUS accounting (billing)
- 2.4GHz, 3.4-4.2GHz, MMDS
7BreezeACCESS Customer Premises Equipment
Outdoor Unit
Indoor Interface Unit
Indoor Unit with Integrated Antennas
8BreezeACCESS for ISPs
- Bypass the Incumbent
- Take the Pie
- Provide Broadband Services
- Reach areas not covered by broadband
- Compete with Leading-edge Technology
- Bill as you Build
- Install Easily
- Deploy Quickly
- Deploy Scaleably
- Maximize Revenues
- Complete Solution
9Bypass the Incumbent
- Own the line
- Dont have to piggy-back on the Incumbent
- Dont wait for someone else to install a line
10Take the Whole Pie
- Take 100 of the revenues (both the line and the
service) - Typically
- Line Provider takes 80 - 90
- ISP takes 10 20
- Increase revenues by tenfold!!!
11Provide Broadband Services
- Internet Access
- Infrastructure Services
- VLAN
- VPN
- Voice over IP
- Intranet
- Content Services
12Reach
- Reach areas not covered by Broadband
- Rural
- Remote
- Supplement metropolitan infrastructure
- Where there is a shortage of capacity
13Compete with Leading Edge Technology
- Packet Switching
- True Bandwidth-on-demand, IP Communication
- Ideal for bursty Internet Traffic
- Not constrained by fixed bandwidth allocations
- Flexible bandwidth allocation
- Better utilization of the Radio bandwidth
- Minimum resource wastage
- Air interface used only when information
transferred (inactive user doesnt utilize any
cell resources) - Voice over IP (VoIP)
14Build Bill
- Deploy gradually
- Low initial investment
- Generate immediate revenues
- Scalable, distributed architecture
- Intelligent Subscriber Units
- Easily expandable
- Demand based Build-out
- Fast return on investment
15Install Easily
- Plug Play system
- Minimal installation time
- Minimal service department
16Deploy Quickly
- Simple Base Station construction
- Small Base Station size
- Minimal infrastructure required
- Standard data communications equipment
- Inexpensive, low-cost maintenance
- Simple to modify system and expand capacity
17Scaleable Deployment
Subscribers
Base Station
- 12 - 24 sectors (36 - 72Mbps)
18Maximize Revenues by Differentiating Services
- In order to target different markets
- SME (Small-to-Medium size enterprises)
- SoHo (Small Offices, Home Offices)
- Residential
- You need to offer differing services
- CIR (Committed Information Rate)- per user
- MIR (Maximum Information Rate) - per user
- Independent Up-link/Down-link CIR/MIR
- VLAN VPN
- Charge Subscriber according to actual usage
services required
19A Complete Solution
- System Management
- Local Management - Monitor Port
- Remote Management - Telnet
- GUI Remote Centralized Management - SNMP
- Billing
- RADIUS Support Subscriber Units act as RADIUS
clients - Billing Support Type of Service, Quality of
Service, Actual Traffic etc. - Remote SW Download
- Software Updates
20BreezeACCESS Frequency Bands and Operation
- 2.4GHz
- Time Division Duplex
- License Free operation in most countries
- FHSS ETSI ETS 300 328, FCC Part 15
- 3.4-3.6/3.6-4.2GHz
- Frequency Division Duplex
- FH-CDMA ETSI EN 301 253
- Licensed Band
- MMDS
- Time Division Duplex
- Licensed in US
21BreezeACCESS - Building Blocks
22BreezeACCESS - Cell Architecture
23BreezeACCESS Case Study - New Generation Telco
- Tele2, UK
- Parent company MIC operating 34 cellular
networks in 21 countries - Founding partner of Vodafone Orange in UK
- Sister company to Tele2 Group
- 420k Internet customers in Scandinavia
- building pan-European network
24Case Study -Tele2 UK
- Typical telecommuter connected for 2 hours per
day using ISDN - Call charges 88
- Line rental 12
- ISP charges 10
- Total 110
- versus
- Tele2 65
- Additional Benefits
- No connection time - Always On
- Possibility of higher burst rate
- at same price
25Case Study -Tele2 UK
26Why BreezeACCESS is way ahead
- Wireless IP Trend-setter
- Comprehensive Core Competences
- Mature Technology (BreezeNET)
- Frequency Re-use Factor
- Low Entry Cost
- Scalable Investment
- Were Way Ahead of the Competition