ISPs - PowerPoint PPT Presentation

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ISPs

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ISPs take on the Wireless Broadband Revolution WLL Systems Original WLL systems were developed for voice services (circuit-switching systems), mainly deployed in ... – PowerPoint PPT presentation

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Title: ISPs


1
ISPs take on the Wireless Broadband Revolution
2
WLL Systems
  • Original WLL systems were developed for voice
    services (circuit-switching systems), mainly
    deployed in hard-to-reach areas (rural, 3rd
    world)
  • Market demands
  • Internet Explosion demand for high-speed
    bandwidth intensive data traffic
  • Data traffic growth and bandwidth far exceeding
    voice traffic

3
Broadband Wireless Access
  • Converged Data Voice systems
  • Based on Packet Switching Technologies
  • Optimized for IP
  • High speed data
  • Standard H.323 Voice over IP

BROADBAND WIRELESS ACCESS
4
Advantages of Broadband Wireless Access
  • Low Entry Cost
  • Fast Deployment
  • Scalable Growth
  • Fast Return on Investment
  • Vast Reach
  • Symmetry
  • Flexible uplink/downlink BW allocation

5
Introducing BreezeACCESS
the First Internet-age WLL
6
BreezeACCESS the Wireless alternative to xDSL
and Cable Modems
  • 3Mbps burst rate
  • 12 - 24 sectors per cell
  • 36 - 72Mbps cell capacity
  • Ethernet service
  • VoIP (H.323)
  • CIR, MIR, QOS
  • 515 Km cell radius
  • SNMP management
  • RADIUS accounting (billing)
  • 2.4GHz, 3.4-4.2GHz, MMDS

7
BreezeACCESS Customer Premises Equipment
Outdoor Unit
Indoor Interface Unit
Indoor Unit with Integrated Antennas
8
BreezeACCESS for ISPs
  • Bypass the Incumbent
  • Take the Pie
  • Provide Broadband Services
  • Reach areas not covered by broadband
  • Compete with Leading-edge Technology
  • Bill as you Build
  • Install Easily
  • Deploy Quickly
  • Deploy Scaleably
  • Maximize Revenues
  • Complete Solution

9
Bypass the Incumbent
  • Own the line
  • Dont have to piggy-back on the Incumbent
  • Dont wait for someone else to install a line

10
Take the Whole Pie
  • Take 100 of the revenues (both the line and the
    service)
  • Typically
  • Line Provider takes 80 - 90
  • ISP takes 10 20
  • Increase revenues by tenfold!!!

11
Provide Broadband Services
  • Internet Access
  • Infrastructure Services
  • VLAN
  • VPN
  • Voice over IP
  • Intranet
  • Content Services

12
Reach
  • Reach areas not covered by Broadband
  • Rural
  • Remote
  • Supplement metropolitan infrastructure
  • Where there is a shortage of capacity

13
Compete with Leading Edge Technology
  • Packet Switching
  • True Bandwidth-on-demand, IP Communication
  • Ideal for bursty Internet Traffic
  • Not constrained by fixed bandwidth allocations
  • Flexible bandwidth allocation
  • Better utilization of the Radio bandwidth
  • Minimum resource wastage
  • Air interface used only when information
    transferred (inactive user doesnt utilize any
    cell resources)
  • Voice over IP (VoIP)

14
Build Bill
  • Deploy gradually
  • Low initial investment
  • Generate immediate revenues
  • Scalable, distributed architecture
  • Intelligent Subscriber Units
  • Easily expandable
  • Demand based Build-out
  • Fast return on investment

15
Install Easily
  • Plug Play system
  • Minimal installation time
  • Minimal service department

16
Deploy Quickly
  • Simple Base Station construction
  • Small Base Station size
  • Minimal infrastructure required
  • Standard data communications equipment
  • Inexpensive, low-cost maintenance
  • Simple to modify system and expand capacity

17
Scaleable Deployment
Subscribers
Base Station
  • 1 Omni (3Mbps)
  • 6 sectors (18Mbps)
  • 12 - 24 sectors (36 - 72Mbps)

18
Maximize Revenues by Differentiating Services
  • In order to target different markets
  • SME (Small-to-Medium size enterprises)
  • SoHo (Small Offices, Home Offices)
  • Residential
  • You need to offer differing services
  • CIR (Committed Information Rate)- per user
  • MIR (Maximum Information Rate) - per user
  • Independent Up-link/Down-link CIR/MIR
  • VLAN VPN
  • Charge Subscriber according to actual usage
    services required

19
A Complete Solution
  • System Management
  • Local Management - Monitor Port
  • Remote Management - Telnet
  • GUI Remote Centralized Management - SNMP
  • Billing
  • RADIUS Support Subscriber Units act as RADIUS
    clients
  • Billing Support Type of Service, Quality of
    Service, Actual Traffic etc.
  • Remote SW Download
  • Software Updates

20
BreezeACCESS Frequency Bands and Operation
  • 2.4GHz
  • Time Division Duplex
  • License Free operation in most countries
  • FHSS ETSI ETS 300 328, FCC Part 15
  • 3.4-3.6/3.6-4.2GHz
  • Frequency Division Duplex
  • FH-CDMA ETSI EN 301 253
  • Licensed Band
  • MMDS
  • Time Division Duplex
  • Licensed in US

21
BreezeACCESS - Building Blocks
22
BreezeACCESS - Cell Architecture
23
BreezeACCESS Case Study - New Generation Telco
- Tele2, UK
  • Parent company MIC operating 34 cellular
    networks in 21 countries
  • Founding partner of Vodafone Orange in UK
  • Sister company to Tele2 Group
  • 420k Internet customers in Scandinavia
  • building pan-European network

24
Case Study -Tele2 UK
  • Typical telecommuter connected for 2 hours per
    day using ISDN
  • Call charges 88
  • Line rental 12
  • ISP charges 10
  • Total 110
  • versus
  • Tele2 65
  • Additional Benefits
  • No connection time - Always On
  • Possibility of higher burst rate
  • at same price

25
Case Study -Tele2 UK
26
Why BreezeACCESS is way ahead
  • Wireless IP Trend-setter
  • Comprehensive Core Competences
  • Mature Technology (BreezeNET)
  • Frequency Re-use Factor
  • Low Entry Cost
  • Scalable Investment
  • Were Way Ahead of the Competition
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