RESEARCH WITH S

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RESEARCH WITH SÃO PAULO BANK WORKERS TRADE UNION
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• The strategic importance to DIEESE
• Knowing the workers categories
• Costs of online vs. offline research

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Research steps Agreement with trade
unions Research team meeting Meeting with
DIEESEs communication and public relation
teams Meeting with the trade union communication
team Meeting with the trade union
Board Questionnaire application Data
analysis Presentation of the results to the trade
union Board Improvements Difficulties
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• Agreement with trade unions to make the research
• between Dieeses Technical Director and Bank
  Workers Trade Unions President

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• Research team meeting
• Verifying questionnaire, occupations and
  company lists
• Preparing graphic presentation with data
  collected with Meu Salário

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• Meeting with DIEESEs communication and public
  relation teams
• Producing marketing materials
• Publishing the research

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• Meeting with the trade union communication team
• Defining means of communication
• Publishing the research
• Insert text and questionnaire banner on the
  trade union website
• Send email and folder to the trade union
  affiliates

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Meeting with the trade union Board Presenting
website, questionnaire and data about bank
workers
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Questionnaire application Monitoring the trade
union website
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• Data analysis
• Receiving and preparing microdata
• Comparing Meu Salário data with other
  researches data (RAIS, PED)
• Recommendations to the refinement of data
  collection

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• Presenting the results to the trade union Board
• Presenting data analysis
• Suggesting the research as an ongoing campaign
• Suggesting alternative channels for capturing
  data

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Research data
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• Difficulties
• Time not suitable due to strike
• Problems with the trade union communication team

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• Improvements
• Defining the steps of the research
• Testing a new questionnaire
• Better knowledge of income and benefits variables
• Knowing the respondents profile