Encourage, Empower,

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Encourage, Empower, Engage
How Parent Clubs Can Successfully Organize and
Mobilize a Successful Grassroots ProgramBy
Phil M. Guidry, J.D.Director, Registration
Development(Former Legislative Analyst)
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Why You Should Care

• The purebred dog community is suffering from a
  legislative assault that continues to threaten
  the very existence of our dogs and our way of
  life as responsible dog breeders and owners.
• At least hypothetically, the clubs you represent
  have members in every state.
• TAKEAWAY Members interests are Clubs
  interests. Duty to protect?

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Theres No One Perfect Model for Parent Club
Legislative Activity

• Active Model
• Direct Lobbying
• Opinion Letters/White Papers/Media Outreach
• Educational Model
• Inform Members
• Encourage Members
• TAKEAWAY Clubs Can Design the Best Program to
  Meet Its, and Its Members, needs.

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Key Features of Successful Grassroots Program
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Key 1 Organization

• Committee? One go-to person?
• Cursory Interest will be Dwarfed by the Scope and
  Diversity of the Workload Must Get Obsessed
  People to Do This Work.
• TAKEAWAY Find and deputize your law/politics
  geeks.

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Key 2 Messaging

• Must Be Compelling.
• Frequency Balance.
• Transformational instead of Transactional
  Messenger.
• TAKEAWAY Compelling, relationship-building
  messaging fosters team mentality.

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Key 3 Technology

• E-mails and Groups
• Social Networks (i.e., Facebook, Twitter,
  YouTube)
• Readily-available information AKC.orgs
  Legislation Tracking Page naiaonline.org.
• TAKEAWAY Many free technologies available use
  what you decide is best.

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Key 3 Technology

• E-mails and Groups
• Social Networks (i.e., Facebook, Twitter,
  YouTube)
• Readily-available information AKC.orgs
  Legislation Tracking Page naiaonline.org.
• TAKEAWAY Many free technologies available use
  what you decide is best.

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Key 3 Technology

• E-mails and Groups
• Social Networks (i.e., Facebook, Twitter,
  YouTube)
• Readily-available information AKC.orgs
  Legislation Tracking Page naiaonline.org.
• TAKEAWAY Many free technologies available use
  what you decide is best.

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Key 3 Technology

• E-mails and Groups
• Social Networks (i.e., Facebook, Twitter,
  YouTube)
• Readily-available information AKC.orgs
  Legislation Tracking Page naiaonline.org.
• TAKEAWAY Many free technologies/services
  available use what you decide is best.

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Key 4 Motivation Beyond Emails

• Foster Commitment Intensity
• Move from Behind the Computer Screen to
  Face-to-Face Interactions with Decision Makers.
• TAKEAWAY Goal is to Develop a Mobilized Army of
  Grassroots Influencers.

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Key 5 Strategic Alliances

• AKC
• National Animal Interest Alliance
• State Federations
• Other Agricultural Groups
• Other Groups Opposed to Radical Ideology
• TAKEAWAY Utilize Strategic Tools Available Be
  Part of the Multiple-Interest Team.

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TAKEAWAYS

• Members interests are Clubs interests. Duty to
  protect?
• Clubs Can Design the Best Program to Meet Its,
  and Its Members, needs.
• Find and deputize your law/politics geeks.
• Compelling, relationship-building messaging
  fosters team mentality.
• Many free technologies/services available use
  what you decide is best.
• Goal is to Develop a Mobilized Army of Grassroots
  Influencers.
• Utilize Strategic Tools Available Be Part of the
  Multiple-Interest Team.

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American Kennel ClubGovernment Relations
Dept.8051 Arco Corporate DriveSuite
100Raleigh, NC 27617-3390(919)
816-3720doglaw_at_akc.org