Title: McDonald
1McDonalds Campaign Series
2McDonalds M Selections Campaign
The Authentic Taste of Japan Period September
2010 Location Kai Chiu Road, Causeway
Bay Special Teaser Curtain
A Taste of France Period November 2010 Location
Eastern Harbour Tunnel Special Arc de Triomphe
Domination
3The Authentic Taste of Japan
Breakthrough Teaser" Curtain Execution
4Supreme Location
- Locate near Point-of-sale
- Major passage betweens major shopping malls
- Pedestrian Flow up to 18,000 Pedestrian/hour
Source2010 Transport Department
5Mysterious Teaser Curtain
Teaser" curtain to set up Curiosity Expectation
Unveil at exactly the same time with the burger
was launched to create strong visual impact
6A Taste of France
EHT Entrance Domination
7High Throughput
2010 YTD Traffic Mix Average Monthly Traffic
of Year 2010 is 2,010,000
Spreads your message widely across community
Source2010 Transport Department
8Tremendous Decoration
Driving through the Tremendous Arc
de Triomphe entrance
Immerse the audience with a feeling of Strolling
in France
9Massive Domination
Dominates the entire entrance with McDonalds
brand
Get your message inside the Audiences Eye
10You name it, well make it !!!
11Leverage by our Expertise
CODYs outstanding flexibility and expertise
allows you to unleash your creativity and
innovation
12"We believe that by injecting the right creative
ingredient, billboards can be a powerful tool in
answering the needs of client brands at various
stages of the product life cycle," said Tony
Fung, Group Sales Director of
CODY Buspak
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