Campaigns and Voting Behavior

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Campaigns and Voting Behavior
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Video The Big Picture
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http//media.pearsoncmg.com/ph/hss/SSA_SHARED_MEDI
A_1/polisci/presidency/Edwards_Ch09_Campaigns_and_
Voting_Behavior_Seg1_v2.html
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Learning Objectives
Evaluate the fairness of our current system of
presidential primaries and caucuses
9.1
Explain the key objectives of any political
campaign
9.2
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Learning Objectives
Outline how the financing of federal campaigns is
regulated by campaign finance laws
9.3
Determine why campaigns have an important yet
limited impact on election outcomes
9.4
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Learning Objectives
Identify the factors that influence whether
people vote
9.5
Assess the impact of party identification,
candidate evaluations, and policy opinions on
voting behavior
9.6
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Learning Objectives
Evaluate the fairness of the Electoral College
system for choosing the president
9.7
Assess the advantages and disadvantages of the
U.S. system of campaigns and elections
9.8
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Video The Basics
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http//media.pearsoncmg.com/ph/hss/SSA_SHARED_MEDI
A_1/polisci/presidency/Seg2_Elections_v2.html
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9.1
Nomination Game

• Competing for Delegates
• Convention Send-Off

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9.1
Competing for Delegates

• National party convention
• State delegates meet and vote on nominee
• Nomination process more democratic today
• McGovern-Fraser Commission

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9.1
Riots at the 1968 Democratic national convention
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9.1
Competing for Delegates

• National party convention
• Superdelegates

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9.1
Competing for Delegates

• Invisible primary
• Woo support out of the public eye
• Craft positive personal image
• Distinguish themselves from other candidates
• Seek media attention but avoid blunders

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9.1
2012 Republican primary debate
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9.1
Competing for Delegates

• Caucuses and primaries
• Iowa caucus
• New Hampshire primary
• Proportional versus winner-take-all primaries

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9.1
Competing for Delegates

• Evaluating the primary and caucus system
• Disproportionate attention goes to early caucuses
  and primaries

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9.1
FIGURE 9.1 A count of Clinton and Obama events
during the 2008 nomination campaign
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9.1
Competing for Delegates

• Evaluating the primary and caucus system
• Prominent politicians find it difficult to take
  time out from their duties to run
• Money plays too big a role in the caucuses and
  primaries
• Participation in primaries and caucuses is low
  and unrepresentative
• System gives too much power to the media

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9.1
Convention Send-Off

• Winner foregone conclusion
• Reduced TV coverage
• Party infomercial
• Carefully scripted
• Party platform
• Policy goals for next four years

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9.1
9.1 Why were party primaries introduced?

1. Previous nominating process was undemocratic
2. Candidates refused to run without a change of
   nominating procedure
3. Party leadership demanded it
4. All of the above

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9.1
9.1 Why were party primaries introduced?

1. Previous nominating process was undemocratic
2. Candidates refused to run without a change of
   nominating procedure
3. Party leadership demanded it
4. All of the above

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Campaign Game
9.2

• High-Tech Media Campaign
• Organizing the Campaign

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High-Tech Media Campaign
9.2

• Main means of reaching voters TV
• Internet increasingly important
• Direct mail now digital
• Digital campaigning via Twitter, Facebook
• Obligatory for the modern campaign
• Two ways to get attention
• Television advertising
• News coverage

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Organizing the Campaign
9.2

• Get a campaign manager
• Get a fund-raiser
• Get a campaign counsel
• Hire media and campaign consultants
• Assemble a campaign staff
• Plan the logistics
• Get a research staff and policy advisers
• Hire a pollster
• Hire a good press secretary
• Establish a Web site

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9.2
9.2 Which staff members does a modern candidate
need to hire?

1. Press secretary
2. Pollsters
3. Campaign manager
4. All of the above

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9.2
9.2 Which staff members does a modern candidate
need to hire?

1. Press secretary
2. Pollsters
3. Campaign manager
4. All of the above

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Money and Campaigning
9.3

• Regulations on Campaign Contributions
• Regulations on Independent Political Expenditures
• Are Campaigns Too Expensive?
• Does Money Buy Victory?

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Regulations on Campaign Contributions
9.3

• Federal Election Campaign Act (1974)
• Who contributed
• How money spent
• Limits on individual and interest group
  contributions
• Federal Election Commission (FEC)
• Public financing
• Loopholes
• No limits on spending own money
• Soft money

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9.3
Figure 9.2 How Obama raised more campaign money
by declining federal funds
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Regulations on Independent Political Expenditures
9.3

• 527 groups
• New route for soft money
• Independent expenditures
• Endorsements forbidden
• Citizens United v. FEC (2010)

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9.3
Citizens United
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Regulations on Independent Political Expenditures
9.3

• 527 groups
• New route for soft money
• Independent expenditures
• Endorsements forbidden
• Citizens United v. FEC (2010)
• 501(c) groups
• Super PACs

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9.3
TABLE 9.1 Biggest 10 Super PAC donations in 2012
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Are Campaigns Too Expensive?
9.3

• Yes
• 2008 federal elections cost 5 billion
• Fundraising distracts from official duties
• No
• Only .05 of GDP spent on elections
• About the cost of one DVD per person
• How to reform system?

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Video In the Real World
9.3
http//media.pearsoncmg.com/ph/hss/SSA_SHARED_MEDI
A_1/polisci/presidency/Seg5_Elections_v2.html
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Does Money Buy Victory?
9.3

• Is there a link between money and votes?
• Some say no
• Spend more only when weak
• Doctrine of sufficiency
• No need to outspend opponent to win

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9.3
9.3 What are independent political expenditures?

1. Money spent between campaigns to keep an official
   visible to voters
2. Money spent on bumper stickers and lawn signs to
   support a candidate
3. Money spent without coordination with a campaign
4. Money spent to endorse a candidate explicitly

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9.3
9.3 What are independent political expenditures?

1. Money spent between campaigns to keep an official
   visible to voters
2. Money spent on bumper stickers and lawn signs to
   support a candidate
3. Money spent without coordination with a campaign
4. Money spent to endorse a candidate explicitly

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Impact of Campaigns
9.4

• How important are campaigns?
• Reinforcement
• Activation
• Conversion
• Campaigns mainly reinforce and activate
• Why are conversions rare?
• Selective perception
• Party identification
• Incumbent advantage
• Wedge issues

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9.4
9.4 In what way is a campaign least likely to
influence voters?

1. Activating voters to participate or contribute
   money
2. Converting voters to switch sides
3. Reinforcing voters preference for candidates
4. None of the above

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9.4
9.4 In what way is a campaign least likely to
influence voters?

1. Activating voters to participate or contribute
   money
2. Converting voters to switch sides
3. Reinforcing voters preference for candidates
4. None of the above

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Whether to Vote A Citizens First Choice
9.5

• Deciding Whether to Vote
• Registering to Vote
• Who Votes?

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9.5
2008 Minnesota Senate race
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Deciding Whether to Vote
9.5

• Does one vote matter?
• Voting is costly
• Tuesday is a workday
• Is it rational to vote?
• Policy differences
• Political efficacy
• Civic duty

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Video In Context
9.5
http//media.pearsoncmg.com/ph/hss/SSA_SHARED_MEDI
A_1/polisci/presidency/Seg3_Voting_v2.html
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Registering to Vote
9.5

• Voter registration laws differ by state
• Motor Voter Act (1993)
• Voter ID laws
• Show government-issued photo ID to vote

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9.5
New voter ID laws
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Who Votes?
9.5

• Education
• Main factor
• Increased sense of political efficacy
• Ease of clearing bureaucratic hurdles
• Age
• Older more likely to vote
• Younger citizens less settled
• Race and ethnicity
• Black and Hispanic turnout lower
• Gender, marital status, govt. employment

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9.5
TABLE 9.2 Reported turnout rates for groups of
U.S. citizens in 2008 and 2010
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9.5
Rock the Vote
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9.5
9.5 Which demographic group is most likely to
vote?

1. Young Hispanics with high school diplomas
2. Young single whites with college degrees
3. Older married people with college degrees
4. Older single people without high school diplomas

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9.5
9.5 Which demographic group is most likely to
vote?

1. Young Hispanics with high school diplomas
2. Young single whites with college degrees
3. Older married people with college degrees
4. Older single people without high school diplomas

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Video Thinking Like a Political Scientist
9.5
http//media.pearsoncmg.com/ph/hss/SSA_SHARED_MEDI
A_1/polisci/presidency/Seg4_Elections_v2.html
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How Americans Vote Explaining Citizens Decisions
9.6

• Party Identification
• Candidate Evaluations How Americans See the
  Candidates
• Policy Voting
• 2012

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Party Identification
9.6

• Provide perspective
• Similar to sports teams and religion
• Cue to who is on ones side
• Simplifies candidate selection
• My partyright or wrong no more
• Floating voters
• Likely to be younger

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Candidate Evaluations How Americans See the
Candidates
9.6

• Image is key to getting votes
• Integrity
• Reliability
• Competence
• Superficial and irrational?

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Policy Voting
9.6

• Voting based on issue preferences
• Clear sense of policy preferences
• Know where candidates stand on issues
• Differences between candidates on issues
• Vote for candidate closest to own preferences
• Preferences may not line up with one candidate
• Candidates deliberately ambiguous

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2012 A Battle for the Middle-Class Vote
9.6

• Obamas titanic struggle for reelection
• Economy and voting behavior
• Change versus experience
• McCain linked with unpopular Bush in 2008
• Obama linked with economic woes in 2012

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9.6
Obama wins reelection
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9.6
FIGURE 9.3 Electoral College and exit poll
results for 2012
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9.6
voting for Obama in 2012
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9.6
9.6 Why is it difficult for voters to choose
candidates based on issue preferences?

1. Candidates are deliberately ambiguous on policy
2. Voters change preferences often
3. Party platforms are not released publicly
4. Issues change from election to election

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9.6
9.6 Why is it difficult for voters to choose
candidates based on issue preferences?

1. Candidates are deliberately ambiguous on policy
2. Voters change preferences often
3. Party platforms are not released publicly
4. Issues change from election to election

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Last Battle The Electoral College
9.7

• Unique American institution
• Most people want it abolished
• Archaic and undemocratic
• Founders plan and revisions
• President elected by elites
• Electors number of Congressmen
• 48 states are winner-take-all
• Battleground states

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9.7
9.7 How many electors does each state have?

1. Same as number of senators
2. Same as number of representatives in the House
3. Same as number of senators plus number of
   representatives in the House
4. Same number for each state, regardless of size

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9.7
9.7 How many electors does each state have?

1. Same as number of senators
2. Same as number of representatives in the House
3. Same as number of senators plus number of
   representatives in the House
4. Same number for each state, regardless of size

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Explore the Electoral College Is the Electoral
College Democratic?
9.7
http//media.pearsoncmg.com/long/long_magleby_mpsl
gbp_25/pex/pex8.html
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Understanding Campaigns and Voting Behavior
9.8

• Are Nominations and Campaigns Too Democratic?
• Do Elections Affect Public Policy?
• Do Campaigns Lead to Increases in the Scope of
  Government?

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Are Nominations and Campaigns Too Democratic?
9.8

• Outsiders have a way in
• Candidates chosen by voters, not party elites
• The permanent campaign
• Voters overwhelmed
• Lengthy process discourages candidates
• Fundraising is worrisome burden

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9.8
Oath of office
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Do Elections Affect Public Policy?
9.8

• Two-way street
• Elections affect public policy to some degree
• Public policy decisions affect electoral outcomes
  to some degree
• Depends on policy differences between candidates

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Do Campaigns Lead to Increases in the Scope of
Government?
9.8

• Local promises add up
• Government as servant rather than master

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9.8
9.8 How does democracy increase the scope of
government?

1. Voters have less fear of power in a government
   they can change
2. Candidates promise to bring tax money home in the
   form of programs and subsidies
3. Both of the above
4. Neither of the above

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9.8
9.8 How does democracy increase the scope of
government?

1. Voters have less fear of power in a government
   they can change
2. Candidates promise to bring tax money home in the
   form of programs and subsidies
3. Both of the above
4. Neither of the above

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Explore the Simulation You Are a Voter
Registration Volunteer
9.8
http//media.pearsoncmg.com/long/long_longman_medi
a_1/2013_mpsl_sim/simulation.html?simulaURL14
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Discussion Question
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Who votes and who doesnt in America? What
factors influence whether or not someone is
likely to vote? Why is voter participation lower
in the United States than in most other
democracies?
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Video So What?
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http//media.pearsoncmg.com/ph/hss/SSA_SHARED_MEDI
A_1/polisci/presidency/Edwards_Ch09_Campaigns_and_
Voting_Behavior_Seg6_v2.html
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