Gender in campaigns

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Gender in campaigns

• Major issues

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The roles of gender

• Gender influences the decision to run for office
• Gender affects the portrayal of candidates
• By the campaign
• By the media
• By the opposition
• Gender affects the perception of candidates
• Gender influences the behavior of the electorate

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Election of women to office

• Gradual increase over time
• May have stalled in the U.S.
• U.S. is not among the highest in female
  percentage of officials

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Source Center for American Women and Politics
Eagleton Institute of Politics, Rutgers University
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Why the disparity?

• Women are less likely to run than are men

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• Why Are Women Still Not Running for Public
  Office?
• Jennifer L. Lawless and Richard L. Fox

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What affects likelihood of running?
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Source Pew Research Center
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Source Pew Research, 2007
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Perceptions of leadership qualities by gender
Source Pew Research Center
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Are men or Women in Public Office Better at . . .
Source Pew Research Center
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Gender and voting behavior
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Percentage who voted, by gender
Source Center for American Women and Politics
Eagleton Institute of Politics, Rutgers
University
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Source Pew, 2009
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Gender and attention to the news
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Gender and campaign coverage
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Gender in campaign coverage

• Gender in campaign coverage at
• http//www.pbs.org/newshour/video/module_byid.html
  ?snews01n89cq16d
• Race in campaign coverage coverage at
• http//www.pbs.org/newshour/video/module_byid.html
  ?snews01n85fq160