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Title: 1 Author: Ichiya Nakamura Last modified by: Hirata Hiroko Created Date: 12/1/2005 4:34:09 AM Document presentation format: A4 210 x 297 mm – PowerPoint PPT presentation

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1
??2
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??????????
2007.8
2
1. ???? ? ?????????????????????? ?
?????????? 2. ???? ? ????????????? 3.
??????? ? ??????????????? ? ??????? 4.
?????? ? ???????????????? 5. ?????????? ?
???????????????????? ? ????????????????????? 6.
???????
3
1 ????
  • ??????????????????????
  • ? ??????????????????????
  • ? ???? ? ???????????
  • ??????????
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  • ? ????????????????????
  • ? ????????????????????


1
4
2 ????
????????????? ????????????????
DVD???????????????? ????????(???????????DVD??)
(1)???????(????) (???????????????????)
? ????????????????60???100???????????(??13?
??????? ???????) ? ??????????????????????????????(
SNTA)?42????????
(?????????????) first-run syndication
?????????????????????????????????
(?)??????????????????????????????????????????1987?
?????? 7????????????????? off-network
syndication ??????????????????????????
(?)1978??CBS???????Dallas??????off-network
syndication???? syndicator(??????)
??????????????????????????? (???????????????) SN
TA(Syndicated Network Television
Association)??????????????????????????http//www.s
nta.com/
2
5
2 ????
(2)DVD????????(???????)
?????????????????
????????????????????????????????????
?????????????????????
????? AOL video Amazon Unbox Apple iTunes ABC CBS FOX NBC
???? ????????????????? ????????????????? ????? ??????????? ???????????????????? ??????????? ?????
??? PRISON BREAK?24?Smith?the NINE?MTV ?? PRISON BREAK?24?CSI? the NINE?Survivor?Sleeper Cell?MTV?? PRISON BREAK?24? CSI?Desperate Housewives? LOST?Criss AngelMindfreak? GREYS ANATOMY? Desperate Housewives? LOST? the NINE?? CSI?Survivor? Smith?Jericho?? PRISON BREAK?24?BONES?? Las Vegas?ER?Studio 60??
?? 1????? 1.99?? 1????? 1.99?? 1?????1.99?? ?? ?? ?? ??
???? ?????? ?????? ?????? ??????? ??????? ??????? ???????
?????????? ??????? ?? ????????????5? ??
???????????????
?????????????????????????????????????????????????
????????????? ??????Windowing???Holdback???Pricin
g???3??????????????????????
?? MBC
Windowing??
Holdback??
Pricing??
?iMBC?VOD????(?catch-up TV) ?3G????VOD???? ?Intern
et Portal??VOD???? ?CableTV???? ?DVD???? ?????????
?iMBC VOD?30?? ?3G VOD??????? ?Internet Portal
VOD?24??? ?CableTV?1???(2006??24h?) ?DVD?1??? ???
???????
?iMBC VOD?500Won1000Won ?3G VOD?900Won 1300Won
3
???15? ????????????????????????? ??2 ???????????
6
2 ????
(3)??????
lt??gt
Alliance Atlantis Communications?(??????????)??C
BS???????CSI???????????????????2006?7????250,000,
000????????( http//www.allianceatlantis.com/corpo
rate/newsReleases/2006/aac06_08.pdf )
??CSI(?????)?2000?????????????CSIMiami?CSINY
??????????)
lt??gt
????????????????????????????????????????????(2003
?)???C-Korea2010?(2005?)??????????????????????????
2002????????????????????????????????
????????????
4
??????? ????????(2004)
7
3 ???????
?????? ?????????(???????????????????) ???????
?????????????????????DVD???????? ??????
?????????? ?
(1)????????????
?????????2007?(2007?5?31? ????????) ?4?
??????????????????? ?.??????????????????
1.???????????????????????????????
(2)???????????????????????????????????
?????????????????????????? ?????????????????????
??????????????? ?????????????????????????????????
??? ???????????????????????????????????
???????????????????????????????????
???????????????????????????????????
??????????????????????????????????
??2007?????????? (???)
???????5???????????????
(2007?4??????)
5
8
4 ??????
?????????????????? ????? ?????? ?????
?????????????????????? ????? ??????????????????
?????????
(1) ???????(?????)1,362?????4?????????????911(7??)
? ???????1???121??
???????????FCC?????4????????????(???????)????????
wikipedia????????????????????
(2) ???????????????????????
(??????) cash(??????) ?????????????????????????
?????????????????????????????????????
???????????????? Bater syndication
????????????(????) ????????????????????????????
???(?????????????????????????????
????)????????????????????????????
(??)????????? http//en.wikipedia.org/wiki/Televi
sion_syndication The Museum of Broadcast
Communications http//www.museum.tv/archives/etv/S
/htmlS/syndication/syndication.htm
????????????
?????(??????)
??
???
???
?????
?? (???)
??
?? ?? (???)
??
???(?)
???(?)
6
9
4 ??????
(3) ???????(?????????????)
?????????????????????????????????????????????????
??????????????????????????????????
???????? Touchstone Pictures Warner Bros. Television CBS Paramount Television 20th Century FOX Television NBC Universal Television Sony Pictures Television Metro-Goldwyn-Mayer,Inc
?? The Walt Disney Company????????????????(1984) Time Warners WarnerBros.Entertainment?CW Television Network.????????????(1955) Paramount Television?CBS???????(2006) News Corporation???????20??FOX???????? NBC?Vivendi Universal??????????(2004)GE???Universal Television?NBC Studios???? Sony Pictures Entertainment??????????????????????????? ???????Sony Corporation of America?????3??????(2004)
??? Desperate Housewives(04-)? LOST(04-) The O.C(03-07)/ One Tree Hill(03-)/ Cold Case(03-) CSI?????(01-) 24-Twenty Four(01-)/Prison Break(03-) LawOrderSpecial Victims Unit(1999-)/ LawOrderCriminal Intent(2001-) THE SHIELD(2002-)/Blood Plus(2003-) Stargate(1997-)
??? Walt Disney Motion Pictures Group.Inc. Time Warner Inc. CBS Corporation/OwnerNational Amusements (SubsidiariesCBS Corporation,Viacom,and Midway Games ) News Corporation(???????????????NewYork post,Fox,DirecTV?????????) General Electric Co.(80) Vivendi SA(20) Sony Pictures Entertainment Providence Equity Partners(29) TPG Capital, LP(21) Comcast(20) DLJ Merchant Banking Partners(7) Quadrangle Group(3)
??? ???? Walt Disney Pictures/Miramax Films/Dimention Films Warner Bros. Entertainment/New Line Cinema Paramount Pictures Fox Filmed Entertainment Universal Pictures/Focus Features/Rogue Pictures Sony Pictures Entertainment Metro-Goldwyn-Mayer,Inc
??? ?? ???? ABC Television Network(95???) WB Television Network CBS Television/Viacom Television Station Group/Paramount Television/UPN Fox Broadcasting Company Fox Television Stations NBC/Telemundo/NBC News/NBC Sports/NBC Entertainment
7
10
5 ??????????
(1)???????????????????? ??????????????????????
?????????????? (2)?????????????????????
????????????????????????
(1)????????????????????
lt????????????gt ??????????(the Writers Guild of
America )???????????????????????DVD???????????????
?????????????????2001?5???????????????????????????
?????????????????2001?5?4?????????????????????
????????????????????????3.5??????????????????????
????????????4100???????????????????DVD????????????
?????????????????????? (2001.5.4 The New York
Times)
ltX??????gt ???TV????X???????????????????????1999
?8?12?????????????20??FOX?????
????????20??FOX??X??????????FX????????????????????
?????????????????????????(Daily
Variety?????2500??????)
(1999.8.13 E!online) ????????????????????
????????????????????????????1?????????????350???40
0?????????????????2000????????????
(2000.5.18BBC NEWS)
8
11
5 ??????????
(2)?????????????????????
???????????????????????????????1970????????????
?????????? ????????????????????????
??????????????????????????????????????????????????
1996 ????????????
? ???????? (Financial Interest and Syndication
Rules )
???????????????????????????????????????????????3??
?????(ABC?NBC?CBS)????????????????????????????????
??????
? ??????????????(PTAR/ Prime Time Access Rule)
?????????????????????????????????????????????50???
????3??????????????????????????????????4?????1????
?????????????????????????????????
????????????????????????(?????????????????????
?????)?? ?????????????????????????????(Talent
Agency Act )?
? Talent Agency Act (?????????)
???????????????????????????????????????????????
????????????? ??????????????? ?
?????????????????(?)????????Labor
Commissioner????????????? California State Labor
Codes ?1700-1700.47????????????????????????(?Talen
t Agency Act?????????)?
9
12
6 ???????
(1) ???????????? ????????????????
(?????????????? ???????????) (2)
????????????? ? ?????????????????????????? ?
???????????????????? ? ?????????????????????????
??? (3) ????????????? ? ?????????? (??????)
? ??????????????????????(??)????? ?
???????????????????????????
10
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