Value in the Clouds

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Value in the Clouds

• Building Cloud Technology Applications
• An Architectural View

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Centralized (utility), distributed, cloud
Computing
60s mainframe
70s 80s mini computer
90s client server
00s web
TELCO
Now cloud
50s Basic POTs
60s 70s CENTREX
90s Key Systems and Small PBX
00s Hosted PBX
Now cloud
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Cloud computing models

• Infrastructure
• Amazon EC2, Grid
• Raw computing resources
• Platform
• S3, Azure
• API based infrastructure
• SAAS (Application)
• Salesforce.com
• WEBx

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The Evolution of Telco?

• First there were FACTELs
• Then there were VIRTELs
• The future is APPTELs

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FACTEL

• Facilities based carrier (any distributed
  facility)
• Provides dial-tone
• Significant investment in CAPX
• Relatively low margins, high volume
• Must keep applications (features) simple due to
  high customer volume
• Highly regulated

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VIRTEL

• Data center based TELCO
• Utilizes existing data infrastructure to
  transport calls
• Provides dial-tone
• Relatively low margins, high volume
• Must keep applications (features) simple due to
  high customer volume
• Limited current regulation

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APPTEL

• Does not provide dial tone
• Data center based and leverages FACTEL and VIRTEL
  call origination and termination facilities
  (often SIP trunked)
• Good margins due to value pricing
• Able to provide rich applications
• Limited regulation

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• What is a Cloud Telephony Application?

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How Will Customers Access the Cloud?
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Ifbyphone End User Applications
Ifbyphone Telephony Cloud Click to Call Virtual
Receptionist Voice Mail Find Me Full IVR Call
Routing Call Queuing Recording Broadcast Conferenc
e Store Locator Custom APPS
Your Web Server
User Dials an Ifbyphone Provided Phone Number
Outbound Call Scheduled Via Ifbyphone Customer
Portal
Initial Call Placed
HTTP(s)/XML API CALL
Compatible with any phone and any web
infrastructure Rest style API usable from any
programming language
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Cloudvox Open Application Support
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How Will Customers Access the Cloud?
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Integrated Architecture
PSTN/SIP/Skype Transport
IBP SIP NETWORK
Pre-Built Applications
Asterisk Compatible Custom Applications
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• Whats behind the curtain?

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Ifbyphone Application Cloud
Customer Web Server
PSTN Phones
API CALL
CALL SIGNALING
DIALOG CONTROLLER
BASIC CALL PROCESSING (asterisk)
SMART CALL PROCESSING (VoiceXML)
Database
Shared Storage
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Cloudvox Application Cloud
Customer Web Server
AGI/AMI REST HTTP (JSON)
SIP Phones
PSTN Phones
Asterisk Routing
Asterisk instance servers
Customer Asterisk Instances
Database
Shared Storage
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Integrated Architecture
PSTN/Skype/SIP Phones
OpenSER (kamailio)
Pre-Built Applications
Asterisk Compatible Custom Applications
Database
Shared Storage
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What Else Do You Need?
Applications
Developer Tools
Click to Call Call Routing / VR Virtual Phone
s ACD/Queuing Simultaneous Find Me
Store Locator Voice Broadcast Call
Tracking Google Analytics IVR w/ASR TTS
Post Call Processing Integration API Real Time
Reporting Call Recording Web Portal
Application Layer
Telephony Related Services
APIs
Ifbyphone Platform
Integrated Telephony / Communications
Proprietary and Patent Pending Technologies
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More Information

• www.ifbyphone.com