53-751-02 E-COMMERCE

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53-751-02E-COMMERCE

• Jacques Robert
• www.hec.ca/sites/cours/53-751-00

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COURSE ORGANIZATION

• Objectives
• Pedagogical approach
• Evaluation
• Teaching Material

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OBJECTIVES
The main objective of the class is to identify
how the Internet technologies can be harnessed by
firms to create more value for their costumers,
lower cost and create new business opportunities.
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PEDAGOGICAL APPROACH AND EVALUATION

• Case discussion and lectures
• Evaluation
• Class and distance participation 30
• Group Work and presentation 30
• Final Exam 40

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Course Outline

• See web site