Conceiving%20a%20Web%20Site

1
Conceiving a Web Site

• Setting objectives, generating ideas, and knowing
  your customers are all essential to creating a
  successful Web site.

2
Goal and Objectives

• Who is your target audience?
• What do you hope to accomplish?
• When do you want it to be up and running?
• Where on the Internet do you want your site to
  appear?
• Why do you want to build a Web site?

3
Goals and Objectives

• Goals are general targets you want or expect to
  reach sometime in the future.
• Objectives are specific targets you want to reach
  by a certain time, the progress toward which can
  be measured.

4
Establishing Goals

• What are you promoting?
• Do you want to showcase your work for potential
  employers?
• What do you want to express to investors,
  consumers, employees?

5
Mission Statements

• Express your goals through a mission statement
  posted on your site.
• Explain the purpose of your site and what you
  hope to accomplish with it.
• Research mission statements online.
• You can obtain assistance in creating a mission
  statement at www.franklincovey.com/missionbuilder
  

6
Writing Goals

• Write a list of your goals with a brief outline
  for each.
• Look at Web sites with similar goals and read
  their mission statements.
• Establish your goals so that you can set specific
  objectives.

7
Setting Objectives

• What kind of site do you want to create?
• Do you want a blog or newsletter as part of your
  site?
• What subjects do you want to cover?
• Do you want your site to link to other sites?
• How will you organize your site?
• While your goals may remain the same, your
  objectives might change as you build the site.

8
Brainstorming

• Get together with a group to brainstorm, or
  generate and share ideas.
• Exchange, inspire, modify, and combine ideas.
• Look at different perspectives, build from one
  anothers ideas.
• Write down every idea you never know when an
  idea will turn out to be useful.

9
Conceptualizing

• Start sketching samples of the look and feel you
  want for your site.
• This should be based on your goals and the ideas
  you came up with during your brainstorming
  process.
• Think about the writing that will go into your
  site, the graphic designs, and programming
  necessary.

10
Think of your site as having a personality Is it
playful, elegant, classic, edgy, or practical?
Your sites design and functionality should
complement its personality.
11
Know Your Audience

• Identify your target market the specific group
  of customers you want to attract.
• Research the demographics of online businesses
  for the Web site you are creating. You will want
  to know your market in order to design a site
  that is appealing to the customer.
• Look at sites with similar target markets.

12
Know the Customer

• If customers are shopping online for a
  particular product, its important that the Web
  site appeals to them. When people feel
  comfortable with a sites look and feel, theyre
  more likely to buy something and return again.
  Repeat business, of course, is one of the keys to
  e-commerce success.