Visual Merchandising and Display

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Visual MerchandisingandDisplay
Part 2
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Display Areas

• Storefront
• Store layout

• Store interior
• Interior Displays

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The Storefront

• First impression of the store
• 4 basic features
• Signs
• Marquees
• Entrances
• Window displays

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Display Areas

• Storefront
• Store layout

• Store interior
• Interior Displays

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Store Layout

• Arrangement of floor space
• To promote sales
• Enable customers to walk easily
• Enable customers to view merchandise
• Types of layouts
• Free-flow
• Grid
• Spine
• Loop

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Free-flow Layout
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Free-Flow Layout

• Advantages
• Allowance for browsing and wandering freely
• Increased impulse purchases
• Visual appeal
• Flexibility

• Disadvantages
• Loitering encouraged
• Possible confusion
• Waste of floor space
• Cost
• Difficulty of cleaning

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Grid Layout
Checkout Stands
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Grid Layout

• Advantages
• Low cost
• Customer familiarity
• Merchandise exposure
• Ease of cleaning
• Simplified security
• Possibility of self-service

• Disadvantages
• Plain and uninteresting
• Limited browsing
• Stimulation of rushed shopping behavior
• Limited creativity in decor

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Spine Layout
Back Room
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Loop Layout
Customer Service
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Visual MerchandisingandDisplay
Part 2