How to Create a Good Logo

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How to Create a Good Logo
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What is a Logo?

• Reflects a brand
• Inspires trust and recognition
• Part of company or group's identity

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A Note on Colour

• Some colors are formed/associated with certain
  emotions that the designer wants to convey. For
  instance loud primary colors, such as red, are
  meant to attract the attention of drivers on
  highways are appropriate for companies that
  require such attention. In the United States red,
  white, and blue are often used in logos for
  companies that want to project patriotic
  feelings. Green is often associated with the
  health and hygiene sector, and light blue or
  silver is often used to reflect diet foods. For
  other brands, more subdued tones and lower
  saturation can communicate reliability, quality,
  relaxation, or other traits.

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Key Ideas

• Simple
• Memorable
• Timeless
• Versitile
• Appropriate

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Good Logos Nike

• This logo was created by Caroline Davidson in
  1971 for only 35 yet it still a strong,
  memorable logo, effective without colour and
  easily scalable. It is simple, fluid and fast and
  represents the wing in the famous statue of the
  Greek Goddess of victory, Nike - something
  perfect for a sporting apparel business. Nike is
  just one of many great logos, think about other
  famous brands that you know about and check out
  their logos - what makes them successful?

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Examples