Capitalization: Trade and Brand Names

1
Capitalization Trade and Brand Names
Mini-Lesson 30

• From the
• UWF Writing Labs 101
• Grammar Mini-Lessons Series

2

• Capitalize specific brand names but not the
  product itself.
• Example
• Kodak film.

3

• Be sure to capitalize brand names that are
  commonly used to refer to the product itself.
• Kleenex brand tissues
• Velcro brand hook and loop fasteners
• Chap-Stick brand lip balm
• Post-It brand adhesive notes
• Popsicle brand flavored ice
• Kitty Litter brand cat box filler
• Wite-Out brand correction fluid
• Sharpie brand permanent markers
• Jacuzzi brand whirlpool tubs
• Band-Aid brand adhesive bandages
• Clorox brand bleach
• X-ACTO brand knives
• Tupperware brand food storage containers

4

• Capitalize brand names that are commonly used to
  refer to both the name brand and generic
  products.
• Cheerios brand cereal
• Ziploc brand plastic storage bags
• Pampers brand disposable diapers
• Scotch brand adhesive tape
• Tylenol brand pain reliever