Informative Speaking

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Informative Speech
Presentations that have the goal of increasing
others knowledge, understanding, or abilities.
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Types of Informative Speeches
Type
Sample specific purpose
Demonstration
To show listeners how to construct an outline
Instruction
To teach listeners how to perform CPR
Description
To describe the people and land of Nepal
Explanation
To explain why (or how) hurricanes form
Briefing
To summarize the results of our new marketing
strategy
Reporting
To provide detailed information on the results of
our new marketing strategy
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Informative vs Persuasive Speaking

• 1. Persuasive speeches tend to have more
  controversial purposes.
• 2. Persuasive speeches seek more powerful
  responses from listeners.
• 3. Persuasive speeches require greater degrees of
  proof.
• 4. Persuasive speeches require earning greater
  amounts of credibility.

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Importance of Credibility

• A speaker has credibility when the listeners are
  convinced the speaker has
• Knowledge
• Goodwill toward them
• Trustworthiness

• In general credibility is more important for a
  speaker attempting to change people than a
  speaker who seeks to inform them.

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Design Your Speech to Enhance Learning and
Retention

• Limit the information you present.
• Move from familiar to unfamiliar.
• Repeat important ideas.
• Repetition is a powerful way to increase
  retention.

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Involve Listeners

• Call for direct participation.
• Ask rhetorical questions.
• Poll listeners.
• Refer to specific listeners.

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Guidelines for Effective Informative Speaking

• 1. Provide listeners with a clear thesis
  statement.
• 2. Connect with listeners values and
  experiences.
• 3. Motivate listeners to want information.
• 4. Incorporate diverse perspectives.
• 5. Organize so listeners can follow easily.
• 6. Design your speech to enhance learning and
  retention.
• 7. Involve listeners.
• 8. Use effective and ethical supporting
  materials.

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Informative Speech Outline

• General Purpose
• Specific Purpose
• ________________________________________
• Introduction
• Attention Device
• Motivation for listening
• Thesis statement
• Preview of speech
• Transition to body of speech

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• Body
• I. First main point
• A. Supporting material
• B. Supporting material
• C. Transition
• II. Second main point
• A. Supporting material
• B. Supporting material
• C. Transition
• III. Third main point
• A. Supporting material
• B. Supporting material
• C. Transition

You may have only two main points.
You may have more than two kinds of
supporting material for main points.
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• Conclusion
• A. Summary of main points
• B. Strong closing statement
• References
• Cite all sources
• Follow appropriate style guidelines
• MLA, APA, or CBE

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Experiencing Communication in our Lives . . .

• Discuss the following speech using material
  presented in Chapter 16.

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