Design Advocacies

1
Design Advocacies

• From Form Follows Function to End-User Experience

2
Aims and Objectives

• To understand the non-technical concerns and
  values of design students and designers
• To appreciate the different dimensions in design
• To have an overview of major design movements and
  trends

3
Design of the Times

• Find out the best design since 1880, and present
  your result

4
Design of the Times
What is good?

• Think of a good design that came into existence
  no earlier than 1880
• Write down your choice on the worksheet as
  provided
• Pass your worksheet to the one next to you
• On the sheet just passed on to you, repeat the
  action above until all the four blanks are filled

5
Design of the Times
Why is it good?

• Pass on the completed sheet to the next one
• Now you have 4 good designs as perceived by you
  and your group members
• Select one from the list, try to think about and
  write down the reasons why these designs are
  considered good by the others

6
Design of the Times

• From the 20 designs, discuss and vote for ONE
  design
• that the entire group agree to be the best among
  all
• that has both engineering and design merits
• If the chosen item is a product genre, try to
  identify the most outstanding product in this
  category

7
Design of the Times

• Give a brief presentation on your groups
  decision
• What qualify the design to be good?
• What are the priorities of your groups
  consideration?
• Is it an unanimous result?

8
Design of the Times

• Different producers may have similar values
  regarding design
• If it sells, swell.
• Different people have different values regarding
  design
• Good looking (Aesthetics)
• Works well (Usability and Functionalities)
• New (Novelty)
• Different (Distinction)
• Trendy (Style)
• Satisfying (Symbolic Meaning)

9
Design Movements and Trends
10
Design Movements and Trends

• Dominant beliefs and tastes of the times
• Shaped by cultural, socio-economic, technological
  and contingent forces
• Coupled with thinking and development in
  literature, art, architecture, philosophy, etc.
• Unconscious design tendency
• Conscious adherence for peer and professional
  recognition
• Cycles, recurrence, revival

11
Design amidst the Times

• We will compress the history of modern design
  into 3 phases
• Modify your good design to suit the periods
• Produce poster presentations for your designs

12
Design amidst the Times

• For the product that your group has just
  selected, produce a design that fits into the
  ornamentation period

13
Design amidst the Times

• For the same product genre, produce another
  design that fits into the era of modernism

14
Design amidst the Times

• For the same product genre, produce another
  design that fits into the era of postmodernism