History of Agriculture Communication

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History of Agriculture Communication

• Agriculture Communication and Leadership

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Communication

• Need words, body language, actions or gestures to
  communicate.

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Communication

• The process by which information is exchanged by
  individuals through a common system

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Types of Communication

• Dyadic (two-person) most informal exchanges
  between two people
• Close proximity
• Both people send and receive messages
• Includes verbal and nonverbal stimulus
• Small Group three or more members of a group

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Types of Communication

• Public Public places, formal and structured,
  speaker addresses large group in an event as a
  speaker
• Mass most formal and most expensive, may
  include media

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Communication Models

• One Way- information travels from one source to a
  second

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Communication Models

• Interactive information is exchanged between
  two sources, includes feedback and interaction

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Role of Ag Com

• Year 2000 281.4 million people in the United
  States
• 1.8 Ag Producers
• gt 98 Urban/Suburban area

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Role of Ag Com (facts)

• American agriculture is a high priority when
  considering national security
• American food supply is safest in the world
• Americans live longer
• Americans are 3 inches taller than they were in
  1900

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Role of Ag Com

• Is the American public aware of this information?
• What seems to be the problem?
• Business of agriculture is a huge success
• the communication of agriculture is NOT.
• of jobs in the U.S. that are related to
  agriculture 23

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Role of Ag Com

• Agriculture literacy has been left to the
  agricultural producer

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Agriculture History

• Crop any plant humans us for their own needs
• Livestock any animal humans use for their own
  needs
• Weed any plant that is out of place
• Pest any animal that is out of place

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Agriculture History

• Agriculture began in the valleys of the
• Tigris
• Euphrates
• Nile
• Earliest records date back 6,000-8,000 years
• Chinese farmers were highly respected in their
  communities

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Agriculture History

• Crop production allowed people to stay in one
  location
• With feed, livestock domestication became
  possible
• Because of farming and ranching
• Civilizations were founded
• Cultures were developed
• Specialization was developed

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Agricultural Communication History

• 3000 BC Appearance of the plow
• 1793 Eli Whitney invented the cotton gin
• 1810 First agriculture magazine, Agricultural
  Museum, was established in District of Columbia
• 1811 First agricultural production fair held in
  U.S. (Massachusetts)
• 1819 Magazine American Farmer was released in
  wide circulation

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Agricultural Communication History

• 1862 - The Morrill Act was passed
• Established land grant universities
• AGRICULTURE SCHOOLS!!!
• 1905 First class in ag journalism offered at
  Iowa State University
• 1908 Agricultural Journalism department created
  at University of Wisconsin, Madison
• 1917 The Smith-Hughes Act passed
• Established vocational agriculture classes

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Agricultural Communication History

• 1920 Iowa State University offered B.S. in
  Agricultural Journalism
• 1921 First farm market news radio report
  broadcast (KDKA, Pittsburgh)
• 1944 National Association of Farm Broadcasters
  organized
• 1952 Newspaper Farm Editors of America
  established

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Agricultural Communication History

• 1970 Agriculture Communicators of Tomorrow
  (ACT) established
• University organization for Ag Communication and
  Journalism majors
• 2006 Utah State University offered a B.S. in
  Agriculture Communication and Journalism

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Preparing Graphics

• Photo Job Sheet