Advertisement communication

1
Advertisement communication

• 592202013 ??? Jack
• 592202049 ??? Ivy
• 592202154 ??? Ivan
• 592202257 ??? Sherry
• 592202398 ??? Karen
• 592202427 ??? Stanley
• 592202439 ??? Leah
• 592202568 ??? Laurence

2
Find your style

• The woman wants the man to fit the music and her
  style, so she change the mans head.
• It present the IKEA use metaphor way to imply
  their furniture is very suit everyone style, and
  you could chose what you want.

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4
Cigarette

• This cigarette advertisement use action to show
  the sexual hint. By his motion that he played the
  cigarette, and the girl who was opposite him was
  so happy. This advertisement use metaphor way to
  present.

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6
The power of ring tone

• At the beginning, the woman just want to adjust
  her shoelace, but when she stands up, the cell
  phone rings, and the music makes the woman looks
  like to dance, so all the people look at her, and
  some men even prevent the man to answer the cell
  phone.

7

• This is an advertisement of download station, and
  this advertisement shows us that we can download
  different kinds of cell phone rings in a very
  humorous way.

8
Unique watch, unique girl?

• First slogan If you are rich, Im single.
• Its the metaphor.
• It means Maybe I have the boyfriend, but if
  you are rich, Im still single!!
• Second slogan You may have to change you girl,
  but youll never have to change your battery.
• Its the metaphor, too.
• It means This watch is a unique ones.

9
"When it absolutely, positively has to be there
overnight.
Federal Express

• This is a slogan of an express company we know
  express company is very cautious about its
  efficiency. And the consumers always wanted a
  fastest company to express their packages. This
  slogan used an exaggerative way to convince the
  consumers Federal Express is the best company,
  Federal Express said that they worked overnight,
  and done their work as soon as they can.

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11
Life is short Play more

• This is a famous TV games advertisement. They
  use such kind of exaggerate way to show us how
  short the life is, so we should play more not
  just waste our life, and also do not waste our
  times to play other TV games because they just
  want us to buy and to play XBOX.

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13

Pepsi is the best

• This advertisement uses an ironic and strong
  ways to express its main purpose. In the video,
  the little boy uses a very simple ways and does
  not say anything to let us understand what he
  wants to express to us easily.

14

• The advertisement also can let people feel very
  interested and have a deeply impression on it. It
  also obviously shows its biggest competitor Coca
  Cola. The advertisement is directed against Coca
  Cola, so I think it is really an ironic
  advertisement.

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• The end