Social%20implications%20and%20design%20Issues%20in%20CSCW%20and%20HCI - PowerPoint PPT Presentation

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Social%20implications%20and%20design%20Issues%20in%20CSCW%20and%20HCI

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Title: Lecture 5 Author: Coye Cheshire Last modified by: Judd Created Date: 12/16/2005 8:52:51 PM Document presentation format: On-screen Show (4:3) – PowerPoint PPT presentation

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Title: Social%20implications%20and%20design%20Issues%20in%20CSCW%20and%20HCI


1
Social implications and design Issues in CSCW and
HCI
  • I203 Social and Organizational Issues of
    Information

2
Administrative Fun
  • Assignment 3
  • Reading Response Papers
  • Final Paper

3
Assignment 3
  • Shorter than Assn 1, tied more directly to final
    paper.
  • The purpose of the assignment is to work from our
    own class reading examples to identify and frame
    problems and arguments.

4
A Few Social Challenges for Design in
Human-Computer Interaction
Huggable HAL 9000 from Laura MacCary
5
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6
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7
Part of this is a sub-area in HCI Do we treat
computers as social entities?
  • Nass and colleagues research Politeness,
    Flattery, Gender stereotyping in computers and
    interfaces.
  • Kiesler and Sproull Cooperation and Trust with
    computers and interfaces.

8
Computers as Social (Nass)
  • People appear to obey politeness norms with
    computers
  • People appear to prefer responses from computers
    that match their own personality type
  • Includes quality of interaction and competence
  • People like to be flattered by computer responses
  • People appear to apply gender stereotypes to
    computers
  • People appear to orient their reactions to the
    computer, not the programmer(s).

9
Computers as not social (Kiesler and Sproull)
  • We love dogs and people, but people seem to
    cooperate more with people-like computer partners
    than dog-like partners.
  • Our reactions may be a learned response
  • We have to look at the situation and our
    expectations to understand our seemingly social
    responses.
  • If we want such research to inform design, then
    we have to actually specify what aspect of the
    computer we are examining (all software? Specific
    interface characteristics?)

10
Challenges for design in CSCW
  • What is CSCW and why is it important?
  • Study of the various ways that individuals work
    in groups and the technologies (hardware and
    software).

11
Select Findings in CSCW (Ackerman)
  • Exceptions tend to be the norm in work processes
  • People prefer to know who else is present in a
    shared space, and how they are performing
  • Visibility of communication and information
    exchange can enable learning, but also works
    against efficiency under some circumstances.
  • Norms emerge for CSCW systems, and these norms
    tend to be constantly re-negotiated.
  • Critical Mass problems
  • Importance of Incentives (tied to many other
    issues above)

12
The Social-Technical Gap
13
Much ado about nothing?
  • The gap is just a mistake caused by early
    miscommunications, or just habit of software
    designers/researchers.
  • We just have not found the proper solution with
    existing technologies eventually we will so the
    gap is a moot point.
  • Instead of complaining about it, we should just
    change our behavior (i.e. adapt) to work with the
    technology the way it is supposed to be used.

14
CSCW as a Science of the Artificial
  • CSCW is at once an engineering discipline
    attempting to construct suitable systems for
    groups, organizations, and other collectivities,
    and ad the same time, CSCW is a social science
    attempting to understand the basis for that
    construction in the social world
  • Ackerman (2000 13)

15
No Silver Bullet?
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