Internship orientation

1
Internship orientation
2
What is Internship ?

• Is it an organization study ?
• Is it a case study?
• Is it Survey of an organization ?
• Is it Factual observation ?

3
Where it can be done?

• Large and small and medium scale companies
• NGOs
• Development agencies
• Government departments.
• Local bodies
• Universities

4
Why internship ?

• To bridge the gap between theory and practice
• To gain insight about functioning of
  organization.
• To know about specialization
• To analyze corporate level and functional level
  strategies of the company
• To understand and analyze the problems faced by
  the company.
• To improve your skill of diagnostic
  investigation.
• To evaluate the solutions that specific companies
  adopted.
• To provide recommendations

5
How ?

• Select an organization
• Preparation
• Approach
• Maintain Diary

6
What to study?

• Defining the mission and goal
• Analysis of organizations external competitive
  environment
• Internal analysis
• Evaluating functional level strategies
• Efficiency
• Quality
• Innovation
• Superior customer responsiveness

7
Vision and Mission

• Mission statement talks about what the company is
  now. It concentrates on present
• Vision statement outlines what a company wants to
  be. It concentrates on the future

8
Analyze corporate level strategy

• Define Vision Mission and Goal of the company
• Line of business/nature of its subsidiaries
• Core business and diversification
• Has the company strategy changed over time?

9
Analyze structure and control system

• To identify what structure and control systems
  the company is using for implementation of
  strategy
• Degree of fit between company and structure
• Vertical differentiation /horizontal
  differentiation
• Are the managers being appropriately rewarded

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SWOT ANALYSIS
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For Assessing strengths

• What makes the organization distinctive?
• How efficient is manufacturing?
• How skilled is workforce?
• What is market share?
• What financing is available?
• Do company have a superior reputation?

12
For Assessing the weaknesses

• What are the vulnerable areas of the organization
  that could be exploited?
• Are the facilities outdated?
• Is research and development adequate?
• Are the technologies obsolete?

13
For Identifying opportunities

• In which areas is the competition not meeting
  customer needs?
• What are the possible new markets ?
• What is the strength of the economy?
• Are the rival weak?
• What are the emerging technologies?
• Is there a possibility of growth of existing
  market ?

14
For Identifying Threats

• Are there new competitors?
• Is there a shortage of resources?
• Are market tastes changing?
• What are the new regulations?
• What substitute product exist?

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Identify the Internal Strength and weakness

• Strength

• Weakness

• Many product line
• Broad market coverage
• Manufacturing competence
• Good marketing /HR/FINANCE skills
• Good material management
• Brand name reputations
• Appropriate organization structure
• Ability to maintain strategic change
• Well developed corporate strategy

• Narrow product line
• Rising manufacturing cost
• Decline in RD
• Poor marketing/ HR /Finance Material management
• Growth without direction
• Inappropriate organizational structure and
  control
• High conflict and politics
• Loss of brand name

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Identify the External opportunity and Threat

• Opportunity

• Threats

• Expand core business
• Exploit new market
• Widen product range
• Extent cost or differentiation advantage
• Vertical integration
• Overcome barriers to entry
• Seek fast market growth
• Apply brand name in new area

• Increase in competition
• Change in consumer taste
• Fall in barriers to entry
• Rise in substitute products
• Potential for takeovers
• Downturn in economy
• Rising labour cost
• Slower market growth

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Functional departments

• Marketing department
• Human resource department
• Finance department
• Production department

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How to close?

• Presenting findings
• Feedback
• Thanking
• Relationship building
• Report writing

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Structure of The Report

• Prefatory item
• Body of the report
• Terminal item

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Prefatory items

• Contents
• Preliminary pages
• Title page
• Declaration
• Certificate (Guide and College)
• Certificate organization
• Acknowledgement
• Contents
• List of tables/ Charts
•  

21
Body of the project

• Industry profile
• Company Profile
• Back ground ,History and products
• Vision, Mission and Goals
• Ownership pattern
• Competitors Information
• Market share
• Organization structure
• Functional areas
• Research Problem study (if any)
• SWOT Analysis
• MCKINSEY 7 S FRAMEWORK
• Findings and Conclusion
• Recommendations

22
Terminal items

• Bibliography and Annexure

23
Bibliography

• Must Be Arranged In The Following Order
• Books
• Magazines
• Journals
• Newspapers
• Websites

24
APA Format for Bibliography

• Alphabetical Order
• Author's last name, first initial. (Publication
  date). Book title. Additional information.
  Publishing company , page number.
• Oren Harari, 2002, The Leadership Secrets of
  Colin Powell, first edition, McGraw Hill,
  138-200.

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Report Design

• Size 60 pages
• Hard bound
• Font Size14(Heading)/12(body)
• 1.5 line spacing
• A4 size executive bond paper
• Font Size Time/Arial
• Foot notes end of each chapter
• References at end of each chapter