FRIDAY NIGHT LIVE

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FRIDAY NIGHT LIVE
MAKING TRACE HAPPEN IN OUR COMMUNITY
Target Responsibility for Alcohol Connected
Emergencies
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DOG HOUSE ANALOGY
Fido has fleas, they are a really big problem,
what can we do?
THE DOG
THE FLEAS
THE YARD/DOGHOUSE
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THE PROBLEM -Young people in California have
access to alcohol

• 53 of 11th graders have had one full drink at
  least once in their lifetime.
• 13 of 9th graders have had one full drink in the
  past 30 days.
• 7 of 9th graders have binged drank in the last
  30 days (5 or more drinks in a row).
• 21 of 11th graders in their life have either
  driven a car when they have been drinking or have
  been in a car driven by a friend when he or she
  had been drinking.
• 77 of 11th graders and 59 of 9th graders said
  it was fairly easy to very easy to get alcohol.
• In Glenn County young people report that they get
  alcohol from older friends and family members and
  that they see minors drinking at cultural and
  recreational events where adults are present.

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Youth Have Access
We have a really big problem, what can we do?
THE IDIVIDUAL
ALCOHOL
THE ENVIRONMENT
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ENVIRONMENTAL PREVENTIONONE SOLUTION - WHY TRACE?

• TRACE requires no cost. It is free!
• TRACE is about getting to the root of the problem
  of underage drinking. Not about getting someone
  into trouble. It is about trying to change norms.
  
• Alcohol Beverage Control (ABC) does the work for
  the police department.
• The Police Department or Law Enforcement only has
  to make ONE call. Then a simultaneous
  investigation is set into motion to TRACE how the
  minor got access to alcohol.
• Law Enforcement can call on any sort of negative
  alcohol related incident (crashes, sexual
  assaults, fights, etc.) involving a minor. It
  does not have to involve a death.
• If merchants sold or older others provided the
  alcohol, they could be liable for damages,
  receive fines and/or lose their license to sell
  alcohol.

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TRACE FACTS - Here is how it works

• When an investigating officer identifies an
  incident where someone may have illegally bought
  or been served an alcoholic beverage by a
  licensed establishment, California Department of
  Alcoholic Beverage Control is notified and they
  can conduct a simultaneous investigation.
• During the investigation Information may be
  obtained establishing that alcohol was illegally
  provided to a person under 21.
• Under TRACE, investigating officers will pursue a
  line of questioning to identify where the
  alcoholic beverages were purchased or served.
• Evidence collected may include false
  identification, receipts, bags, labels, matches
  and statements of witnesses.
• If ABC determines that a liquor outlet illegally
  provided alcohol to an individual under 21, the
  Department of Alcohol Beverage Control will
  suspend or revoke the liquor license of that
  business.
• Protocol for TRACE was developed by ABC,
  California Attorney Generals Office, Office of
  Traffic Safety, California Highway Patrol,
  California Police Chiefs' Association, California
  State Sheriffs Association, Mothers Against
  Drunk Driving and Lynne Goodwin.

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TRACE VIDEO
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OUR FNL TRACE PROJECT

• Get your group together/Build capacity and follow
  the Roadmap, use TRACE toolkit
• Gather Data/Assess youth access and identify
  where youth get access
• Create letter to law enforcement asking to be on
  their agenda for a officer training
• Prepare presentation talking points
• Practice presentation
• Present to law enforcement asking them to adopt
  protocol
• Provide law enforcement with business cards
• Once protocol is adopted inform merchants and
  community about TRACE protocol
• Create informational packets for merchants
• Visit each merchant and inform them about TRACE
• Place information in stores about TRACE ex.
  Window stickers
• Recognize merchants that participated in merchant
  visits
• Give opportunity for community members/businesses
  to take Count Me In Pledge and Receive General
  Window Sticker

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BUSINESS CARDS

• To make a TRACE notification, call
• [phone]
•  

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ANNAUL REMINDER

• LAW ENFORCEMENT LETTER
• An annual letter to all law enforcement from
  youth was sent as a reminder of adopted protocol
• New business cards were sent so deputies and
  officers had easy access to Alcohol Beverage
  Control

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MERCHANT VISITSWINDOW STICKERS
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MEDIA

• Pictures and thank yous posted on web page
• Print media informing community of project and
  thanking merchants

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MERCHANT VISITS
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QUESTIONS

• TRACE is simple
• TRACE is FREE
• Partners great with Count Me In and Social Host
  Projects
• Project Toolkit is online
• THANK YOU