Using Media

1
Using Media 09/10Blok 2

• Werkcollege 3

2
OPDRACHT 1-Events(60 minutes)

• Sit in a group with people who have the same
  client as you go through the events you have all
  come up with
• Discuss the pros cons of these events
• Create a team agenda with 10 5 events over the
  coming year
• Choose 3 events from this agenda that you could
  use to promote your client
• Outline how you might exploit these events and
  why you think they are effective
• Present this to the class

3
Huiswerk, volgens manier 1

• Prepare your creative concept your initial
  media mix
• Week-opdracht 3

4
Huiswerk, volgens manier 2

• Prepare your creative concept your full
  storyboard
• Week-opdracht 3

5
UITLEG WEEKOPDRACHT 3Traditional / new media
integration

• Find 2 examples of communication campaigns where
  traditional and new media have been integrated
• One good example
• One bad example
• Decide why the good is good and the bad is bad
• Bring your ideas AND the campaign examples to
  next weeks lesson