Technorati

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Technorati

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Blog
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The definition of blog

• A blog is a website, usually maintained by an
  individual, with regular entries of commentary,
  descriptions of events, or other material such as
  graphics or video. Entries are commonly displayed
  in reverse chronological order. "Blog" can also
  be used as a verb, meaning to maintain or add
  content to a blog.

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How to maintain a Blog well?

• You may encounter some problem
• 1.The cost of system and bandwidth is high.
• 2. The quality content of blog is not usually
  very high.
• 3. The community is fall into disuse. It is very
  important to set up a popular community for more
  and more bloggers.
• 4. ADs revenue is no good.

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Technorati

• What is RSS ?

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What is RSS ?

• RSS stands for "Really Simple Syndication " .
• XML-based format that allows the syndication of
  lists of hyperlinks, along with other
  information, or metadata, that helps viewers
  decide whether they want to follow the link.

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What is RSS ?

• This allows our computers to fetch and understand
  the information, so that all of the lists which
  we are interested in can be tracked and
  personalized for us. It is a format that is
  intended for use by computers on behalf of
  people, rather than being directly presented to
  them (like HTML).

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RSS Reader

• The main differentiation of two kinds of RSS
  reader is

On-line reader Install software
Portability High Low
Apply to users People who usually travel anywhere must Use shared-computers or friend's computers. So that no matter where you can obtain the message subscribed at any time. Available for general-use user.
Utility The on-line reader, another notify software has been installed by user, in order to remind user open the web page to read the newest content. Only need to keep the software opened (resident). The software will keep informed renewal state.
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Why use RSS in Technorati ?

• Now, RSS mostly used at Blog and the news website
• Blog is exactly develop RSS feed of the biggest
  sharp weapon
• Blog is not only belong to personal
• network daily record and use to be
• used as the platform of the
• technique exchanges.

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Technorati

• The founder of Technorati

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Who founded Technorati ?

• Technorati was founded by Dave Sifry and its
  headquarters are in San Francisco, California,
  USA.
• Tantek Çelik was the site's Chief Technologist.

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Dave Sifry

• Over 20 years experience in the I.T industry.
• Background
• Sputnikco-founder, CTO.
• LinuxcareVice President of Engineering.
• Technoratis CEO from 2002-2007.
• Chairman of Technoratis Board of Directors.

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TechnoratiManagement Team
Title
Vice President of Engineering Dorion Carroll
Vice President of Sales Tony Pribyl
Vice President of Business Development Shani Higgins
Chairman of the Executive Committee CMO Peter Hirshberg
Vice President of International Business and Mobile Devices Joi Ito
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Technorati

• What is Technorati?

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What is Technorati?

• Technorati is a real-time search engine dedicated
  to the blogosphere.
• Technorati is the recognized authority on what's
  happening on the World Live Web, right now.

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How Technorati Work?
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Technoratis three functions

• Blogger statistics capacity.
• Search the most popular Bloggers.
• Searches for the others, the others search for
  you.

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Blogger statistics capacity
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Search the most popular Bloggers
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Searches for the others, the others search for
you.

• Write an article in blog
• 1 Steps Applied for Technorati.
• Blog assigns you to join in Technorati
• search, search from Technorati webs
• terminal to related the information
• inside Blog.
• 2 Steps Inlay JavaScript in Blog.

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Technorati

• Using Result

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Awards

• The site won the SXSW 2006 awards for Best
  Technical Achievement and also Best of Show. It
  was also nominated for a 2006 Webby award for
  Best Practices, but lost to Flickr and Google
  Maps.

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Mutual connection of personal media

• Technorati has about 700,000 visitors and 1.2
  million of new blog articles which are tracked
  per day.
• Technoratis market share and integrity of
  service is the top of others.
• Technorati's success not only for vertical
  search engines set a good example, also means
  that the next blog search has many growth space.

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Technorati stung by ad-friendly vibe

• Technorati has purchased news and content
  aggregation and ranking start-up The Personal
  Bee.
• Jonathan Powell says that he cant wait to see
  the outcome.

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Technorati

• 1. In professional blog search websites,
• technnorati establish earliest.
• 2. PersonalBee was acquired by Technorati.
• 3. Technoratis out of service without blog
  search.
• 4. The latest website establish blog search
  engine.

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Google Blog Search

• 1. 2005/9,Google establish Google Blog Search.
• 2. DoubleClick?FeedBurner
• were acquired by Google.
• 3. Googles Search engine
• is powerful to help
• Google Blog Search.

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The strategies of Google

• Strategy1
• Google insert Blog Search in selection more
  of Google Search engine main page.
• Strategy2
• 2006/10/23,Google insert Blog Search in Google
  NEWS.

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Compare
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Technoratis advantage and commerce
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Technorati is the product of web2.0
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Technorati s advantages

• Advantage1
• The number which link to your website and
• authority.
• Advantages2
• Search the blogs ranking.

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Technoratis commerce
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Interview User
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Interview content

• Q1How can you get information of Technorati?
• Q2What motion let you register Technorati ?
• Q3What do you think after you use it?
• Q4In you opinion, what is the FAB of Technorati?
  
• Q5Because Technorati is not general used by
• Taiwanese. In your opinion, do you think
  that
• Technorati will be a famous searching and
• sorting tools or not in Taiwan? Why?