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RUFFIN BECKWITH

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RUFFIN BECKWITH Senior Vice President World Golf Foundation 80% of success is just showing up. 20/20 INITIATIVES Adult Player Development Junior Golf Research ... – PowerPoint PPT presentation

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Title: RUFFIN BECKWITH


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RUFFIN BECKWITH
  • Senior Vice President
  • World Golf Foundation

3
80 of success is just showing up.
- Woody Allen -
4
20/20 INITIATIVES
  • Adult Player Development
  • Junior Golf
  • Research
  • Communication
  • Alternative Facilities
  • Colleges

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2002 HOST FACILITIES
  • Charlotte, NC - 10
  • Denver, CO - 4
  • Nashville, TN - 7
  • Raleigh, NC - 9
  • Toledo, OH - 12
  • Ventura County, CA - 10
  • Worcester, MA - 7
  • U.S. Air Force Bases - 5

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PROGRAM COMPONENTS
  • Price Average 149
  • Orientation and Facility Tour
  • Six hours of instruction
  • Five free on-course experiences

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JUNIOR GOLF
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COMMUNICATIONS
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THE GOLF INDUSTRY REPORT FOR 2001
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INDUSTRY REPORT Sources
  • ESPN Sports Poll
  • National Climatic Data Center
  • National Golf Course Owners Association
  • National Golf Foundation
  • Nielsen Media Research
  • PGA of America
  • PGA TOUR
  • U.S. Census

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INDUSTRY REPORT Rounds
  • Information from 2,426 facilities of 15,720
    (15.4)
  • One-time adjustment of 8
  • 2000 - 518,400,0002001 - 518,100,000

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INDUSTRY REPORT Participation
  • 2000 2001
  • Participants 36M 37.1M
  • Golfers 25.4M 25.8M
  • Juniors 4.0M 4.4M
  • Alternative Users 1.7M 2M
  • Range Users 4.9M 4.9M

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INDUSTRY REPORT ESPN Poll
  • 20 of people over 12 in U.S.answer yes to the
    questionDo you play golf?
  • That equates to 45 million people. Our study
    identified about 35 million.

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INDUSTRY REPORT Frequency
  • Occasional Core Avid
  • Year (1-7) (8-24) (25)
  • 1997 10.6M 7.9M 5.6M
  • 2000 10.9M 7.3M 6.2M
  • 2001 14.2M 5.7M 5.9M

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INDUSTRY REPORT Interest
  • Ratings of all competitive golf are down less
    than 10 since 1996, well below industry norm.
  • PGA TOUR ratings are up 20 in same time period
    only other sport that increased was NASCAR
    (5.8)
  • Percentage of respondents claiming to be fans of
    professional golf is up from 32 to 40 since
    1995, far bigger increase than any other sport.

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INDUSTRY REPORT Course Development
  • Increase in new courses from high of 3.2 in 2000
    to 2.3 in 2001 to projected 1.8 this year.
  • Average rounds per course2000 33,7372001 33,000

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INDUSTRY REPORT Course Development
  • If new courses increase by 1.5 per year
  • Total Courses Total Rounds/
  • 2020 Rounds Course
  • 20,908 690 million 33,000
  • 836 million 40,000
  • 1 billion 47,800

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RESEARCH
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Key Findings
  • The annual impact of golf on charitable giving is
    dramatic!
  • The majority of facilities average10 charitable
    outings
  • 140,000 charitable golf outingsare held in the
    United States
  • 15,000,000 participants play golfin a
    charitable outing

Total Revenue Exceeds 2.9 Billion!
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THE GOLF ECONOMY
  • Who benefits, and to what degree?
  • Get perspective on benefits to travel, tourism
    and real estate industries
  • Improve Wall Streets perspective
  • Elevate golfs status vis-à-vis other sports and
    industries
  • To measure our progress
  • To measure the value of a single golfer to the
    industry

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The Golf Cluster
Golf Course Capital Investment
Irrigation Installation
Course Renovations
Clubhouse Renovations
Infrastructure Improvements
GOLFER SUPPLIES (on and off course)
Equipment / Golf Car Purchases
New Course Construction
Soft Goods
Hard Goods
Apparel
Core Industries
Books Magazines
Enabled Industries
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Estimate of the Golf Economy
Overall Size of the Golf Economy in 2000 by
Segment ( millions)
Core Industries
20,496
Golf Facility Operations
7,812
Golf Facility Capital Investment
5,982
Golfer Supplies
4,493
Media, Tournaments, Charities, and Associations
38,783
Enabled Industries
9,904
Real Estate
13,480
Hospitality/Tourism
23,384
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