Title: RUFFIN BECKWITH
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2RUFFIN BECKWITH
- Senior Vice President
- World Golf Foundation
380 of success is just showing up.
- Woody Allen -
420/20 INITIATIVES
- Adult Player Development
- Junior Golf
- Research
- Communication
- Alternative Facilities
- Colleges
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62002 HOST FACILITIES
- Charlotte, NC - 10
- Denver, CO - 4
- Nashville, TN - 7
- Raleigh, NC - 9
- Toledo, OH - 12
- Ventura County, CA - 10
- Worcester, MA - 7
- U.S. Air Force Bases - 5
7PROGRAM COMPONENTS
- Price Average 149
- Orientation and Facility Tour
- Six hours of instruction
- Five free on-course experiences
8JUNIOR GOLF
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10COMMUNICATIONS
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12THE GOLF INDUSTRY REPORT FOR 2001
13INDUSTRY REPORT Sources
- ESPN Sports Poll
- National Climatic Data Center
- National Golf Course Owners Association
- National Golf Foundation
- Nielsen Media Research
- PGA of America
- PGA TOUR
- U.S. Census
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15INDUSTRY REPORT Rounds
- Information from 2,426 facilities of 15,720
(15.4) - One-time adjustment of 8
- 2000 - 518,400,0002001 - 518,100,000
16INDUSTRY REPORT Participation
- 2000 2001
- Participants 36M 37.1M
- Golfers 25.4M 25.8M
- Juniors 4.0M 4.4M
- Alternative Users 1.7M 2M
- Range Users 4.9M 4.9M
17INDUSTRY REPORT ESPN Poll
- 20 of people over 12 in U.S.answer yes to the
questionDo you play golf? - That equates to 45 million people. Our study
identified about 35 million.
18INDUSTRY REPORT Frequency
- Occasional Core Avid
- Year (1-7) (8-24) (25)
- 1997 10.6M 7.9M 5.6M
- 2000 10.9M 7.3M 6.2M
- 2001 14.2M 5.7M 5.9M
19INDUSTRY REPORT Interest
- Ratings of all competitive golf are down less
than 10 since 1996, well below industry norm. - PGA TOUR ratings are up 20 in same time period
only other sport that increased was NASCAR
(5.8) - Percentage of respondents claiming to be fans of
professional golf is up from 32 to 40 since
1995, far bigger increase than any other sport.
20INDUSTRY REPORT Course Development
- Increase in new courses from high of 3.2 in 2000
to 2.3 in 2001 to projected 1.8 this year. - Average rounds per course2000 33,7372001 33,000
21INDUSTRY REPORT Course Development
- If new courses increase by 1.5 per year
- Total Courses Total Rounds/
- 2020 Rounds Course
- 20,908 690 million 33,000
- 836 million 40,000
- 1 billion 47,800
22RESEARCH
23Key Findings
- The annual impact of golf on charitable giving is
dramatic! - The majority of facilities average10 charitable
outings - 140,000 charitable golf outingsare held in the
United States - 15,000,000 participants play golfin a
charitable outing
Total Revenue Exceeds 2.9 Billion!
24THE GOLF ECONOMY
- Who benefits, and to what degree?
- Get perspective on benefits to travel, tourism
and real estate industries - Improve Wall Streets perspective
- Elevate golfs status vis-Ã -vis other sports and
industries - To measure our progress
- To measure the value of a single golfer to the
industry
25The Golf Cluster
Golf Course Capital Investment
Irrigation Installation
Course Renovations
Clubhouse Renovations
Infrastructure Improvements
GOLFER SUPPLIES (on and off course)
Equipment / Golf Car Purchases
New Course Construction
Soft Goods
Hard Goods
Apparel
Core Industries
Books Magazines
Enabled Industries
26Estimate of the Golf Economy
Overall Size of the Golf Economy in 2000 by
Segment ( millions)
Core Industries
20,496
Golf Facility Operations
7,812
Golf Facility Capital Investment
5,982
Golfer Supplies
4,493
Media, Tournaments, Charities, and Associations
38,783
Enabled Industries
9,904
Real Estate
13,480
Hospitality/Tourism
23,384
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