Status Quo Thinking

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Status Quo Thinking
More paper is better!
Heavier-than-air flying machines are
impossible. Lord Kelvin, 1895 A severe
depression like that of 1920-1921 is outside the
range of probability. Harvard Economic
Society, 1929 With only fifty foreign cars on
sale here, the Japanese auto industry isnt
likely to carve out a big stake in the U.S.
Business Week, 1968 I think there is a world
market for about five computers. Thomas
Watson - IBM, 1943 There is no reason for any
individual to have a computer in their home.
Ken Olson - DEC, 1977 We dont like the
Beatles sound. Groups of guitars are on the way
out. Decca Recording, 1962 No matter
what happens, the U.S. Navy is not going to be
caught napping. Secretary of the Navy,
December 4, 1941
Presented by Ken Dozier Date July 31, 1997
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USC Business Development Model Scenario
Description
Presented by Ken Dozier Date July 31, 1997
U N I V E R S I T Y O F S O U T H E R N
C A L I F O R N I A E N G I N E E R I N G T
E C H N O L O G Y T R A N S F E R C E N T E
R
3
Organizational Chart
USC Engineering Technology Transfer Center
Presented by Ken Dozier Date July 31, 1997
4
The RTTC Network
We provide

• Affiliates in Every State
• Information Dissemination
• Technical Assistance
• Regional Incubators Technology Licensing
• Cooperative RD
• Reimbursable Technology Development
• Small Business Innovation Research (SBIR)

Presented by Ken Dozier Date July 31, 1997
5
Innovation

• There is a better and easier way to do
  everything find it!
• - Thomas Edison
• Disciplined method for imagining the future by
  examining the joint simultaneous impact of
  several uncertainties
• Attempts to identify patterns and clusters
• Particularly good when examining revolutionary
  change
• Compensate for underprediction (most common error
  by institutions) and overprediction (most common
  error by futurists)
• Looks to plot a middle ground by using
• incremental expansion of trends (momentum)
• possible states of a highly uncertain factor
  (interest rates)

Presented by Ken Dozier Date July 31, 1997
6
Management Trends
Presented by Ken Dozier Date July 31, 1997
7
Industry Clusters
for the Far West Region
Seattle
Reno
Aerospace/Defense
Tourism and Recreation
Richland
Modesto
Business Services
Agriculture and Food Products
San Francisco Bay Area
Electronics Machinery and Systems
Merced
Agriculture and Food Products
Biomedical Products
Las Vegas
Los Angeles
Tourism and Recreation
Home andLifestyle Products
Aerospace/Defense
Electronics Machineryand Systems
Fashion, Appareland Textiles
Biomedical Products
Health Services
Business Services
Agriculture and Food Processing
Info/Media and Entertainment
Energy and Process Materials
Educational Services
Forest Products
Tourism and Recreation
Metals
Financial Services
Construction Products
Presented by Ken Dozier Date Sept. 5, 1997
Transportation and Distribution