??????(Strategic Complementarity)

1
???????????????????

• ???????????
• ?? ??

2
?????

• ????????
• ???????????
• ????????????????

3
??????(Strategic Complementarity)

• Strategic complements are analogously defined by
  whether a more aggressive strategy by A raises
  Bs marginal profits. (Bulow et al. (1985))

4
??????????????

• ???????????(??????)
• ??????????(???????)
• ???????????(???????)

5
????3??????

• ?1?? ????????
• ?2?? ????????????
• ?3?? ?????

6
???????????

• ????????
• ?????????
• ???????(easy of tailoring programs)
• ?????????????

7
??????

• ????????
• ????? (?????)
• ????(?????)
• ?????????
• ?????????
• ???????
• ????????

8
????????????????

• ???,???????????(free and uncoerced participation)
• ???????? (common or shared purpose)
• ?????????????????? (common holdings)
• ?????????????? (mutuality)
• ???????????????? (fairness or justice)

9
????(coproduction)

• ???????(joint creation)
• ???????????(coprovision)
• ?????????????(cofinancing)

10
???????

• ????????
• ???????????
• ?????,?????????
• ????????????
• ?????????,??????????
• ????????????????

11
???????

• ??????????
• ?????????????
• ?????(??)
• ????????(entitlement)
• ?????????

12
???????

• ????????
• ????????????????
• ?????????????3???
• ????????????????
• ???????,
• ?????????????