Richard Florida

1
Richard Floridas ThesisThe Creative Class in
the Cities

• Who Is The Creative Class? Knowledge -
  workers who possess the creative competence
  required by technology and design enterprises and
  tend to be attracted to the arts scene. e.g.,
  architects, design engineers, web-site designers,
  computer programmers
• Thesis There is a strong and direct correlation
  between a citys success in economic development
  and the size and vibrancy of its cultural scene.
  The ability to attract the creative class is
  the driving force behind urban prosperity.
• Politicians and urban planners must use culture
  to market cities if their city is to be
  successful in attracting high tech industry.
• Found Ethnic diversity is also highly
  correlated w/ high tech