Topic of Session

1
(No Transcript)
2
(No Transcript)
3
Topic of Session

• Social Media

4
Agenda Topics

• Terminology
• Discussion Topics
• Summary
• References
• Wrap Up

5
Social Media

• Interaction among people in which they create,
  share, and/or exchange information and ideas in
  virtual communities and networks. It differs from
  traditional/industrial media in many ways,
  including quality, reach, frequency, usability,
  immediacy, and permanence.
• Source Wikipedia

6
Blog

• A truncation of the expression web log. It is a
  discussion or informational site published on the
  World Wide Web and consisting of discrete entries
  ("posts") typically displayed in reverse
  chronological order. The most recent post appears
  first.
• Source Wikipedia

7
Search Engine Optimization (SEO)

• The process of affecting the visibility of a
  website or a web page in a search engine's
  "natural" or un-paid ("organic") search results.
• Source Wikipedia
• How Social Media Affects SEO

8
Evergreen Content

• Content that withstands the test of time.

9
Words To Keep In Mind

• Dont mistake activity with achievement
• John Wooden
• Just Because You Can Doesnt Mean You Should

10
Schedule

• How often
• What format
• What is my Purpose

11
Purpose

• Define why you want to do this
• Define what you want to accomplish
• Personally
• Professionally
• As a Business
• Define a stylebe consistent
• Make a Brand

12
Examples Social Network Sites

• LinkedIn
• Twitter
• Facebook
• Google
• Pinterest
• WordPress
• HubSpot
• YouTube
• Quora
• FourSquare

13
Current Example Methods

• Website
• Blog
• Social Networking Sites
• Tweet
• Share
• Email Automation
• Search Optimization (SEO)
• Webinar

14
Other Valid Example Methods

• User Groups
• Fundraisers
• Board or Committee positions
• Sporting Events

15
Points of Interest to Review

• Number of fans/followers
• Frequency of posting
• What kind of content is published (blog posts,
  images, videos, data, jokes, polls)
• How much content is their own, versus how much is
  sourced
• Fan engagement

16
Blogging

• Publish an answer to a common question
• Post something you learned from a book, video,
  training or white paper
• Include images, it breaks up the content

17
Protecting PII

• Personally Identifiable Information (PII)
• http//www.sophos.com/en-us/security-news-trends/s
  ecurity-trends/protecting-pii-education.aspx
• http//www.aicpa.org/InterestAreas/InformationTech
  nology/Resources/Privacy/PrivacyResources/Download
  ableDocuments/sp800-122.pdf

18
Demo

• DEMO

19
Summary

• Social Media is a not destination it is a
  Journey. It requires upkeep in order to stay
  relevant. The brand is you, your message, etc.
  You need to be present to Win!

20
References

• 10-surprising-social-media-statistics-that-will-ma
  ke-you-rethink-your-social-strategies
• Collection of Social Media Presentations
• Social Media in the Workplace
• Crush Competitors on Social Media in 30 days or
  less

21
Misc Cool Links

• Cloud Build vs Buy Calculator

22
Wrap-up

• Thank you for attending!
• QA