Recruitment and Organization Building

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Recruitment and Organization Building

• Advocacy Training Module

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How did you get involved in the PTA?

• Why? How?

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Self Interest

• Selfishness Self Interest Selflessness

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Six Steps to Recruitment

1. Be Prepared
2. Legitimize Yourself
3. Listen
4. Agitate
5. Get a Commitment
6. Follow Up

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Be Prepared

• Learn about the person.
• Recruit to a specific event or activity.

6
Legitimize Yourself

• Establish the legitimacy of the organization.
• The PTA is the largest child advocacy
  association
• Our kids are in the same class
• Have an appropriate image.

7
Listen

• Draw the person out.
• Identify their self interest.
• Build trust.
• Establish a connection beyond the issue.
• Hear and answer reservations.
• Listen for networks you can organize.

8
Agitate

• Fire them up!
• Focus on the PTA being the vehicle to make the
  needed change
• Solution Organization

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Get a Commitment

• Ask!
• Will you come to the school board meeting?
• Will you be our new Treasurer?
• Will you create a flyer?
• Clarify next steps.
• Thanks, then I will call you on Thursday.

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Follow Up

• Keep commitments.
• Help integrate the person into the organization.