Title: MOTIVATIONAL APPEALS
1MOTIVATIONAL APPEALS
2SELF PRESERVATIONTHE DESIRE TO SURVIVE ANDBE
SECUREClick it, or ticket.Buckle up and save
lives.
3PRIDE/ SELF ESTEEMA FEELING OF PERSONAL
WORTHDonate your vehicle and help someoneless
fortunate
4PERSONAL ENJOYMENTTHE DESIRE FOR BEAUTY, COMFORT
AND RECREATIONJust do it.Loreal because Im
worth it.
5LOVE AND AFFECTIONTHE NEED TO GIVE AND RECEIVE
CARING ATTENTIONSend flowers to show you
really care.
6ACQUISITION AND SAVINGSTHE DESIRE FOR
OWNERSHIPBuy now and save 10.00.Sale 50 off.
7ADVENTURE AND CURIOSITYTHE NEED FOR EXPLORATION
AND DANGERFor the adventure of a lifetime,
join the Army reserves.Just do it.
8LOYALTYFAITHFULNESS TO SOMEONE
ORSOMETHINGAmerica, Love it or Leave it.Show
your spirit Made in the USA
9IMMITATIONTHE NEED TO GO ALONG WITH THE
CROWDSmart people invest with
Shearson-LeamonEverybody else is, why not you?
10REVERENCETHE DESIRE TO LOOK UP TO SOMEONE
Our faith is our greatest strength.The
founding fathers would consider a wise
choice.
11CREATINGTHE URGE TO INVENTScrapbook-
Keep your memories.Gourmet treats right from
your freezer.