Bounded Rationality

1
Welcome

• Customer Centric Systems
• Jonathan D. Wareham
• Xavier Busquets

2
Assessment
In-class participation 25 Individual written
reports 20 Report and presentation 55
3
CCS Theme
Differentiation

• CRM
• Yield Management
• Data Mining AI
• Grid Computing
• RFID Nano-Tech
• Ubiquitous Comp.
• Tech Convergence
• Web Services
• IPv6 Internet

Information
4
What Where is Nirvana?

• Granular Market Segmentation
• Market of One
• Mass Customization
• Perfect Price Discrimination
• Accurate Predictive Models of Consumer Behavior
• Total knowledge of customers
• Who, What, Why, Where, When How

5
CRM
6
(No Transcript)
7
The RM Challenge
Arrivals of high paying customers Closer to
departure!
Arrivals of low paying customersEarlier!
8
RM Evolution
Telco/ISP
Cruise lines
Energy
Media
2000
9
(No Transcript)
10
Data Mining and AI
11
Clusters and Grids
12
RFID Tags
13
Nano-Technology
14
Ubiquitous Computing
IPv6
15
Privacy and Ethics
?
16
Retailing Technology Convergence
17
Web Services
Partner Web Service
Other Web Services
Partner Web Service
Internet XML
End Users
18
The Long Tail