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Jed Connelly

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Title: Automotive News -- Junk in the Trunk How Incentive Marketing is Lowering Subject: Incentives Author: Craig Caldwell Last modified by – PowerPoint PPT presentation

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Title: Jed Connelly


1
Jed Connelly
  • Senior Vice President, Sales and MarketingNissan
    North America, Inc.
  • June 1, 2005

2
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3
1998 RESULTS
  • COMBINED SALES 627,700 UNITS

4
2004 RESULTS
  • SALES 1,013,000

units
  • 61 INCREASE
  • UP 191,000 UNITS
  • LOW INCENTIVES
  • HIGH RESIDUALS
  • RECORD DEALER PROFITS

5

NISSAN TODAY
8 BILLIONOPERATING PROFIT
10 RETURN
6
THE NISSAN APPROACH
A SYSTEM FOR SUCCESS PRODUCTS FOR THE
FUTURE STAYING THE COURSE
7
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8
NEW PRODUCTS
9
FUTURE PRODUCTS
NEW SENTRA NEW ENTRY-LEVEL SEDAN NEW ALTIMA MORE
TO COME
10
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11
THE MILLENNIALS
12
PRODUCT BUZZ
13
PRODUCT BUZZ
14
PRODUCT BUZZ
15
BREAKTHROUGH PRODUCTS
INFINITI M
16
FUTURE PRODUCTS
WHERE ARE THE NEW PRODUCTS FOR TOMORROW?
17
COMPANY PROFITS
INCENTIVE DRIVEN SALES?
18
JUNK IN THE TRUNK
19
THE REAL COST OF INCENTIVES
20
THE REAL COST OF INCENTIVES
51,000,000,000
21
THE REAL COST OF INCENTIVES
22
THE GOOD NEWS
MOVING AWAY FROM INCENTIVES
FIND NEW WAYS TO MARKET OUR VEHICLES
23
THE PROOF
IS IN THE PARKING LOT
24
RETAIL NETWORK
25
RETAIL NETWORK
26
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27
Jed Connelly
  • Senior Vice President, Sales and MarketingNissan
    North America, Inc.
  • June 1, 2005

28
(No Transcript)
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