Neoclassical Criticism Concepts

1
Neoclassical CriticismConcepts

• Social and Historical Context
• Audience
• Message
• Effects

2
Social and Historical Context

• What information about the speaker is relevant to
  the context?
• What are relevant elements of the occasion?
• What is the argumentative history of the issue?
• What is the point of stasis the point where
  competing claims meet?

3
Audience

• Entire Audience and Target Audience
• Audience Variables
• Knowledge
• Group Identification
• Receptivity

4
Message

• Five Canons of Classical Rhetoric
• Three Kinds of Artistic Proof
• Kinds of Arguments

5
Five Canons of Rhetoric

• Invention (arguments)
• Disposition (organization)
• Style (language choice)
• Delivery (manner of presentation)
• Memory (mastery of subject matter and
  memorization)

6
Three Kinds of Artistic Proof

• Ethos
• Logos
• Pathos

7
Kinds of Arguments

• Enthymeme a kind of rhetorical deduction
• Example a kind of rhetorical induction

8
Effect of the Message

• Technical and artistic excellence
• Character of the speaker
• Anticipation of social trends
• Positive immediate effect
• Desired social change