Breadcrumbs - PowerPoint PPT Presentation

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Breadcrumbs

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Title: Crumbs Author: Memorial Library Last modified by: Bill Spence Created Date: 10/5/2006 6:41:14 PM Document presentation format: On-screen Show – PowerPoint PPT presentation

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Title: Breadcrumbs


1
Breadcrumbs
2
Ever Feel a Little Lost?
Just looking for a sign?
3
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4
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5
Verizon Navigator
6
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7
End result
8
Crumb code needed minor tweaking
9
  • Consultant!

10
Each XML crumb file traps
  • pages visited as xml nodes
  • IP
  • page timestamp
  • does not collect off site pages
  • does not collect browser navigation

11
Data analysis
  • Pick a page to analyze
  • For example paths taken to get to the
    databases by subject page
  • Put data into magic box
  • Out comes user paths that end on the selected
    page

12
1 million user paths
  • N 39,050

Data
Data
Data
Data
Data
Data
13
of clicks to the databases by subject page
14
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15
Anticipated Paths
16
Top 3 paths
17
3 Less than ideal paths 6.7
18
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19
Advantages of the XML path data
  • Much greater N number
  • Real time usability testing
  • Flexible
  • No observer effect

20
Usability data replaced?
  • Tracking sessions that leave the site
  • Seeing user response (frustration)

21
Future directions
  • Implement predictive track analysis
  • Implement timestamp analysis

22
Dynamic XML crumb code
  • Create a breadcrumb for navigating Web pages with
    server-side XML
  • http//www.yasuremedia.com/Breadcrumb/Breadcrumb.h
    tm

23
Breadcrumbs
  • Putting users on the right path
  • Or
  • Can our users show us where the path should be?

24
(No Transcript)
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