Breadcrumbs

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Breadcrumbs
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Ever Feel a Little Lost?
Just looking for a sign?
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Verizon Navigator
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End result
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Crumb code needed minor tweaking
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• Consultant!

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Each XML crumb file traps

• pages visited as xml nodes
• IP
• page timestamp
• does not collect off site pages
• does not collect browser navigation

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Data analysis

• Pick a page to analyze
• For example paths taken to get to the
  databases by subject page
• Put data into magic box
• Out comes user paths that end on the selected
  page

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1 million user paths

• N 39,050

Data
Data
Data
Data
Data
Data
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of clicks to the databases by subject page
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Anticipated Paths
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Top 3 paths
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3 Less than ideal paths 6.7
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Advantages of the XML path data

• Much greater N number
• Real time usability testing
• Flexible
• No observer effect

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Usability data replaced?

• Tracking sessions that leave the site
• Seeing user response (frustration)

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Future directions

• Implement predictive track analysis
• Implement timestamp analysis

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Dynamic XML crumb code

• Create a breadcrumb for navigating Web pages with
  server-side XML
• http//www.yasuremedia.com/Breadcrumb/Breadcrumb.h
  tm

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Breadcrumbs

• Putting users on the right path
• Or
• Can our users show us where the path should be?

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