Build a Brand with Retail Customers

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The Power of
Power Doorway PDW
Build a Brand with Retail Customers
April 10, 2007
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As a Manufacturer how would you like to
A.
Increase your manufacturing profit from 25 to
over 100 vs. selling to major chains.
B.
Free Samples is the 1 way to get new users. The
PDW Marketing System can distribute Free Samples
to thousands of customers. Mfg. is paid Full
Price even for samples distributed.
Cross promote Your Products with other Quality
Manufacturers creating a compelling synergy to
get new customer to buy Your Products.
C.
Your Customer receives a FREE Gift with purchase
every time they buy your products.
D.
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A. More Profit
B. Mfg is Paid full price for Free Sample
Distribution
C. Cross Promotions
D. Gift with Purchase
These are only a few of the many objectives we
can help manufacturers accomplish when you
become a Power Doorway Client.
At a truly minimal cost! A little further into
the presentation you will understand the
incredible value of your participation.
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Manufacturer
Most manufacturers if they had the ability
to make more profit selling direct to
end user retail customers
they would JUST DO IT!
Build a Brand with Retail Customers
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Manufacturer
Traditional Retailers
6
Manufacturer
Traditional Retailers
Traditional Media
7
Manufacturer
Traditional Retailers
Traditional Media
Manufacturer Had the Power to Build Brands
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1945 A New Retailer
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Manufacturer
Traditional Retailers
Thousands of Retailers Close
Build a Brand with Retail Customers
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Manufacturer
Traditional Retailers
Thousands of Retailers Close
Build a Brand with Retail Customers
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Article Title Wal-Mart Eats' More U.S.
Manufacturers
Forcing the closure of competing retail stores
is a Wal-Mart
specialty.
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As well as the
destruction of many of America's
leading textile and apparel
manufacturers
and food companies.
13
Face the facts
One of Wal-Marts objectives is to be
In CONTROL
of the
manufactures prices!
14
You say,
We
do not sell to Wal-Mart.
That does not mean you are escaping the ripple
effect of the down word pressure on your
price and profit.
Your customers will demand concessions because
most must
compete with Wal-Mart.
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Manufacturer
Over 300 Billion in Sales World Wide
Manufacturers Profits Slashed
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Manufacturer
Over 300 Billion in Sales World Wide
Manufacturers Profits Slashed
Many Go Bankrupt
Manufacturers Representatives NOT Wanted
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Manufacturer
Over 300 Billion in Sales World Wide
Manufacturers Profits Slashed
Many Go Bankrupt
Manufacturers Representatives NOT Wanted
NOW Who has the Power to Build Brands
AND Dictate Prices
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A comment by a interviewed executive in June of
1990 correctly predicted the current
manufactures profit crisis with this statement.
If we keep bleeding these manufactures, we
will see fewer products and creative
ideas. Today the prediction is correct. More
and more manufactures are making less profit
because of pressures imposed by big box
retailers.
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There is a solution, Ed Thurman, Founder
President of Power Doorway has been on teams
that successfully launched and marketed
Gatorade, Hamburger Helper,  Estee Lauder Gift
with Purchase,  Goodyear Radials, Formula 409,
and Bacardi 501, plus many additional  successful
product launches... Ed states, It is time for
manufacturers to take advantage of what belongs
to them... Branded Goods owned by the
manufacturer.
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Power Doorway Marketing
Is the solution that will stop the bleeding of
manufactures profit.
It will
revive the creative idea process that will lead
the way to new
and better products.
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Old Retailer
New Retailer The Internet
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Old Retailer
New Retailer The Internet
Power Doorway Direct Marketing to Internet Retail
Customers. A market now exceeding 100 Billion
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Old Retailer
New Retailer The Internet
Power Doorway Direct Marketing to Internet Retail
Customers. A market now exceeding 100 Billion
Build YOUR Brand with Retail Customers
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Retail Sales in the U.S. 2006
Combined Wal-Mart/Internet U.S. Retail Sales
Total U.S. Retail Sales
Wal-Mart U.S. Retail Sales
Internet U.S. Retail Sales
4.4 Trillion
100 Billion
342 Billion
242 Billion
5.4 of total U.S. Retail Sales
2.3 of total U.S. Retail Sales
7.7 of total U.S. Retail Sales
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Are YOU Ready?
Internet Retail Sales are growing 282.4 faster
than U.S. Retail sales
Internet Retail Sales are growing 131.1 faster
than U.S. Wal-Mart Retail sales
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Retail Sales in the U.S. 2010
Combined Wal-Mart/Internet U.S. Retail Sales
Total U.S. Retail Sales
Wal-Mart U.S. Retail Sales
Internet U.S. Retail Sales
5.3 Trillion
370 Billion
723 Billion
352 Billion
6.6 of total U.S. Retail Sales
6.9 of total U.S. Retail Sales
13.5 of total U.S. Retail Sales
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Yes, by 2010 the Internet US Retail Sales
will Exceed
Wal-Mart US Retail Sales!
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Yes, by 2010 the Internet US Retail Sales
will Exceed
Wal-Mart US Retail Sales!
 Collectively Wal-Mart the Internet
 will have over 37 of the of the
traditional grocery, drug, variety and department
store segments.
Some say it will be over 50 Are YOU Ready?
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Is the Internet worth Mastering?
By 2010 Internet Worldwide Retail sales will be
the
Worlds largest Retail Sales
Platform with over
ONE TRILLION Four Hundred Billion dollars in
Retail Sales.
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Is the Internet worth Mastering?
By 2010 Internet Worldwide Retail sales will be
the
Worlds largest Retail Sales
Platform with over
ONE TRILLION Four Hundred Billion dollars in
Retail Sales.
Yes! almost 4 time more Retail Sales than Wal
Mart
Are YOU Ready?
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Power Doorway Actual Client Product Example
5.
6.
7.
8.
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Power Doorway Actual Client Product Example
5.
6.
7.
8.
Point 1 95.5 more income to Manufacturer
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9.
10.
11.
12.
Point 2 25 Off Suggested List Price
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13.
39.95
14.
30.33
FREE
15.
70.28
16.
29.96
Internet Price
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13.
39.95
14.
30.33
FREE
15.
70.28
16.
29.96
Internet Price
Point 3 Customer Savings 40.32 57.7
Off When combined with Free Gift
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29.96
Internet Price
Marketing Fund
13.95
The Marketing Fund is 46.5 of Internet price.
13.95 Marketing Fund on a 29.96 Purchase
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Marketing Fund
13.95
75 of Marketing Fund Is 10.46.
This money is allocated to provide a Free Gift
with Purchase.
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With a 29.96 Internet Retail Purchase
There is a 10.46 Gift with Purchase Mkt. Fund
China
Mexico
India
U.S.A.
Gift Cost to Perceived Value Cost 1.00 Sell
2.90
Gift Cost to Perceived Value Cost 1.00 Sell
8.00
Gift Cost to Perceived Value Cost 1.00 Sell
5.00
Gift Cost to Perceived Value Cost 1.00 Sell
7.00
30.33
80.90
70.80
60.70
These are the Gift Values PDW can offer when
Gifts are Pick Ship from in Country 1 order at
a time direct to Internet Customer in the U.S.
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Marketing Fund
13.95
25 of the Marketing Fund Is 3.49 Per Unit.
This money is allocated for TV, Magazine,
Brochures other
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Power Doorway Pays Manufacturer more
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0.63
Power Doorway provides Increased Marketing Funds
13.95
13.32
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Percent of price increase paid to manufacturer
95.5
A.
Increased Marketing Funds
2108
B.
Customer Savings
57.4
C.
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12 days during the November/December
2006 holiday season sales surpassing the
600 million mark in one day.
Source MItechnews.Com
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Over 65 Million People shopped on the
Internet in the U.S. duering the 2006 Holiday
Season.
21 of total USA Population
40 of the spendable income in the USA.
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Understanding the Internet impact is no longer
optional
it is manditory!
Source MItechnews.Com
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The old fashion way!
The NEW Ways
The NEW Ways
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The NEW Ways
Look at how the market Will change by the time
she is 35 years old.
The NEW Ways
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It is no longer the Baby Boomer
It is the Computer Boomer (now 12 - 20 years
old)
When todays 12 year old Computer Boomer
reaches the age of 35 they will buy
15 to 100 times more on the internet
than a 35 year old buys today!
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For 595.
We build your company a
Duel System Aggregation Website. The
cost is well below the market cost of a
similar site.
Why?
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99 of our income is straight commission from
selling your products.
If you are not successful we are not successful.
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Investment Effective March 15 June
30, 2007 595 Initial fee for building Duel
Aggregation Website The fees below
can be paid in free goods as we sell your
products. If we do not sell your products we do
not get paid.
500 60 days after manufacturer approves
their website 500 150 days after mfg.
approves their website 1,595 Total cost.
1,000 of the 1,595 can be paid with free
goods as your products are sold. Other
arrangement can also be made depending on cash
flow needs of the manufacturer.
On July 1, 2007 price returns to our regular
price of 3,900.
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Working with Power Doorway
your company owns the
Brand and the URL
Your new Doorway URL does not replace an existing
website
it will enhance any
existing sites!
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Each Power Doorway
client has a separate and
distinct Marketing
Approach!
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A. All Client products are on a Duel
Aggregation Website System. Client products are
on Their PDW Website and the PDW Master Website.
C.
1. Order Processing
2. Accepts Payment
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Power Doorway Marketing System
Through the PDW Infrastructure
1. After payment is collected the order is
emailed to client.

• Befor Client ships they are paid for
• their product shipping cost.

3. At clients option they are paid either
through a trust account or direct credit
card transfer to clients account.
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• After payment
• Client ships
• the product to
• their
• Internet
• Customer.

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Why You Need The Power Doorway Internet
Marketing System Exclusively for
Manufacturers
Importers
Brand Owners
On Average Power Doorway Internet
Manufacturing Clients Brand Profit
Increased from
25 to over 100
vs. selling to major chains.
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• National Brand

• Wal-Mart

• National Chains

• Health Stores

• MLM

• Contract Labels

• Private Labels Brand

• Internet Brand

All are Important Market Segments!
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The Power Doorway Marketing System
Does Not
suggest that manufacturers
discontinue any segment of their
Existing Business.
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We are saying manufacturers
MUST make sure they
do not restrict
their growth in the
Internet Retail Market.
Including the consideration of
Manufacturing brands sold
exclusively on the Internet
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Wal Mart, Sears, Target, eBay
Overstock.com Amazon.com,
What do all of these Companies
have in common?
All participate in the spiraling down
ripple effects that drive manufacturers
Prices down
down
down
down
Often an Adversarial Relationship!
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The Future Four Basic Brand Categories
MLM Multi Level Marketing
Internet The 4th Brand
National Brand
Private Label
1.
2.
3.
4.
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MLM Multi Level Marketing
Internet The 4th Brand
National Brand
Private Label
Retailer Controls 51.4
Retailer Controls 93.7
Retailer Controls 3.8
MLM Controls 80.7
vs. Mfg. 48.6
vs. Mfg. 6.3
vs. Mfg. 19.3
vs. Mfg. 96.2
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MLM Multi Level Marketing
Internet The 4th Brand
National Brand
Private Label
Retailer Controls 51.4
Retailer Controls 93.7
Retailer Controls 3.8
MLM Controls 80.7
vs. Mfg. 48.6
vs. Mfg. 6.3
vs. Mfg. 19.3
vs. Mfg. 96.2
Internet Retail Sales are growing 282 faster
than U.S. Retail Sales and 132 faster than
Wal-Mart Sales
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With this Manufacturing advantage
why do Retailers like
Wal Mart, Sears Target
along with aggregation resellers like
eBay, Overstock.com Amazon.com
have over 75 of the Internet Retail Sales?
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They are
ALL
Aggregation Sites.
The dictionary identifies
aggregation as a
group of things formed into a mass.
Aggregation Sites are stores or products grouped
into a mass.
Sometimes referred to as a Internet Shopping
Mall.
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Wal-Mart can be referred to as a
Drive Too Aggregation location.
Wal-Mart is an aggregation location with
thousands of product lines doing
over 300 Billion a year in sales.
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Knowledge Strom Article Recap
Over 50 of all
Internet Retail Business
interfaces with an
Aggregations
Site for
A. Product information
Or
B. To Purchase on line
The 50 is expected
to increase to
over 75

within 5 to 7 years!
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The Power Doorway Internet Marketing System is
an
Aggregation Site.
PDW is the ONLY Exclusive
Internet Aggregation Site
for manufacturers on the Internet.
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Face reality as it is
Jack Welch
The Internet Retail Business will
dramatically shift to the
Control of Manufacturers.
Within 5 7 years Manufacturers
not traditional retailers"
Manufacturers will control 60 to 70
Of the Internet Retail Business.
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Face reality as it is
Jack Welch
Manufacturers will learn how to be affiliated
with a Aggregation Site System.
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Pick and Ship History
In 2006 the top 100 e-retailers on the internet
did 54.5 of the 109 billion.
Fifteen years ago over 50 were not even in
business.
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Pick and Ship History
Twelve years ago only 5 of the top 100 were in
the pick and ship business.
Over 80 of the top 100 e-retailers started in
the pick and ship business less than 10 years
ago.
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Yes, by 2010 the Internet USA Retail Sales
will Exceed
Wal-Mart USA Retail Sales!
Pick and ship is the power that
drives the Internet.
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Face reality as it is Jack Welsh
Why do 92 of eCommerce
websites lose money?
Rapid technology changes
Unique marketing requirements
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And they are not
properly affiliated with an
Aggregation Site System.
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There is an Ally Relationship with Power Doorway
that develops
High Customer Perceived Value!
Allowing the fair price to go
Up!
Using an Aggregation System.
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Marketing Benefits
The Doorway System protects Manufacturers from
the downwards ripple effect pressure
on their prices profits.
Manufacturer is paid prior to shipping.
NO slow pay
NO bad debt
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A Power Doorway Client can be

• Repeat Purchase Cycle Product
• offered for sell to Internet Customers

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A Power Doorway Client can be
A gift selected by a Internet Customer as their
Gift with Purchase
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A Power Doorway Client can be
A gift selected by a Internet Customer as their
Gift with Purchase
Comment A Gift can be Gift Specific and cross
promoted with a
Specific Repeat Purchase Cycle Product.
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Buy Mega-Reds as a Product
Receive Eagle Night Light as a FREE
Gift with Purchas
Or
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Buy Mega-Reds as a Product
Receive Eagle Night Light as a FREE
Gift with Purchas
Or
Buy Eagle Night Light as a Product
Receive Mega-Reds
as a FREE
Gift with Purchas
Internet Customer will be selecting their Gift
from over 3,000 items!
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In todays world,
two unimagined
giants are colliding
vs.
Direct to Consumer
Internet Retail Sales
Are YOU Ready?
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2010 U.S. Retail Market
5.3 Trillion
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2010 U.S. Retail Market
5.3 Trillion
By 2010 Wal-Mart 352 Billion
U.S. Sales only
By 2010 Internet 370 Billion U.S. Sales only
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2010 U.S. Retail Market
5.3 Trillion
The Reality is by 2010 the
Internet Wal-Mart combined will
Have 13.5 of Total U.S. Retail Sales
And over 37 of the traditional
Grocery, Drug Store, Varity
Department Store segments.
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Face reality as it is
Jack Welch
PDW is the ONLY Exclusive
Internet Aggregation Site System
for manufacturers only
Manufacturers will control 60 to 70
of Internet Retail Sales.
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The question is
Will YOU be one of them?
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The Power Doorway Marketing System
WARNS
Slow to respond Manufacturers will
regret their circumstances in the
near future if they do not
take advantage of their
Internet
Window of Opportunity
NOW while there still is one!
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The Power Doorway Marketing System for
Manufacturers is the way to stop the
bleeding.
It is a solution for Manufacturers on how to
increase creativity and
profits.
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99 of our income is straight commission from
selling your products.
If you are not successful we are not successful.
93
The Power of Power
Doorway
Synergy
We will Be Remarkable!
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Thank you

Power Doorway Site Web site http//www.powerdoorw
ay.com
Ed Thurman, CEO Call 972-258-8772
 email ed_thurman_at_msn.com
415 E Airport Freeway Suite 100 Irving, Texas
75062