Business to Business Marketing Companies: How to Ensure Your Strategies Boost Sales

1
Business to Business Marketing Companies

• How to Ensure Your Strategies Boost Sales
• June 16, 2012

Presenter Notes
Today we will spend the next 30 minutes or so
discussing Televerde, our core competencies, and
position in the demand creation marketplace and
our unique business model and methodologies.



Introduce yourself and others from Televerde
present for the presentation and thank
participants for joining.



Over the next 15 minutes or so Ill tell you
about Televerde, our position in the demand
creation, lead nurturing and contact data
marketplace. Ill provide an overview of our core
capabilities and our unique and innovative
integrated methodology which differentiates us
from other solution providers.



This presentation is intended to give you some
context and ideas about how we can help you
achieve your sales revenue growth objectives, so
if you have any questions or need clarification
on anything dont hesitate to ask at any point
throughout the presentation.



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Business to Business Marketing Companies

• Develop strategies to maximize revenues
• Blending customer data, content marketing and
  multichannel marketing strategies
• Strategies will generate greater number of
  qualified leads to execute the right campaigns

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Business to Business Marketing Companies

• B2B products and services must continually evolve
• Develop process that creates real customer value
  rather than focusing on generating more leads
• Campaigns must be fine tuned to effectively hit
  target prospects

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Business to Business Marketing Companies

• Developing lead management process by
  collaborative and integrated approach
• Lead management success requires enhancing lead
  management process, by identifying and agreeing
  on demand drives and length of sales cycle
• Nurture leads and finally define when leads are
  routed to sales and tracked throughout cycle

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Business to Business Marketing Companies

• How to Use the Right Customer Data
• Evaluate customer and prospect data
• Quality instead of quantity matters most
• Weed out unqualified or unworthy of targeting
• Use customer definitions to collect appropriate
  data
• Create thorough and precise customer profile

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Business to Business Marketing Companies

• Developing Meaningful Content
• Engage prospects with valuable content
• Content must be objective and meaningful that
  will address the concerns of your potential
  prospects
• Content such as white papers, case studies and
  other informative materials
• Content must be available throughout channels

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Business to Business Marketing Companies

• Using Multiple Channels to Reach Prospects
• Offer information to address prospects problems
• Position company as experts in field and help
  prospects improve their business
• Nurture campaigns through proper communication
  frequency and appropriate messaging

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Business to Business Marketing Companies

• About the Author
• Larry Fleischman is Director of Marketing for
  Televerde, a leading B2B provider of sales
  pipeline development solutions. For more
  information about Business to Business Marketing
  Companies, visit http//www.televerde.com/company/
  b2b-marketing-company today.