Product Page Optimization – A Guide For eCommerce Stores

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Optimize Product Pages For Your eCommerce Store
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eCommerce store is a living object, product
pages are its heart and soul!
The success of an ecommerce store depends on its
ability to attract customers and sell products.
But, many businessman ignore the product page and
focus only on the home page.
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If you already have an e-commerce website, you
need to know the importance of your product
pages.
Product Page Optimization Is Important When It
Comes To Increasing The Reach
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High-converting Product Page Should Have The
Following Features

• Should psychologically trigger to convince potent
  buyers to add to cart.
• Should be able to explain the product while
  staying true to your brand image (after all, the
  product page is representing your brand as a
  whole too)
• Should have the potential to upsell, cross-sell
  and resell to/from other categories.

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Ways to Optimize Your Product Page
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Ways to Optimize Your Product Page
High Quality Image
Photo Gallery
Title-Description
User Authorization
Hyper-personalization
Page Speed
Simple Cart
Mobile Friendly
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Ways to Optimize Your Product Page
High Quality Images
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• Product photography is an important aspect of
  ecommerce.
• Many businessman either use stock photos or
  hostile images to display their products.
• They do not consider the product page itself, the
  images of the products will be shown throughout
  the web on social sites and also Google search.

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Ways to Optimize Your Product Page
Photo Gallery
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• If your feature image is to drag the visitors
  attention, the product image gallery is to
  convert them into shoppers.
• Shoppers need to see all the angles of the
  displayed product in page.
• You can also use 360-degree shots or video
  tutorials, it can also engage users more.
• Remember one thing, always use compressed images
  to increase the page-load speed.

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Ways to Optimize Your Product Page
Unique Title-Description and Product Overview
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• The first thing that should be focused on, in
  order to optimize your product page, is creating
  an engaging title and product descriptions.
• Many online stores underestimate the value of
  quality writing for their product. Descriptions
  are mandatory.
• The title tag, Meta description, and product
  description should contain keywords related to
  the item while doing seo for ecommerce .

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Ways to Optimize Your Product Page
User Authorization
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• An powerful element of any product page is its
  shoppers reviews, ratings, and comments.
• Visitors read actual user ratings and reviews
  after they buy products. So need to build more
  trust with your audience.
• Reviews or Social Proof are great for dismissing
  potential customers fear. Ratings can be
  displayed on Google to attract a maximum number
  of visitors to your product.

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Ways to Optimize Your Product Page
Product Page Optimization with Hyper-personalizati
on
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• Hyper-personalization incorporates numerous
  things.
• Proposing items as per the client's past buy or
  browsing history, recommending similar items,
  giving alternatives of what goes well with their
  looked through item.
• Online business stores which empower AI
  personalization, get the consideration and
  visitors remain on the website for more.

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Ways to Optimize Your Product Page
Page Speed
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• Page speed matters when it comes to websites.
• If its an ecommerce site or not, slow loading
  speed will drive users away.
• Having faster pages mean individuals will
  probably explore quicker through your store and
  find what they like.

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Ways to Optimize Your Product Page
Simple Cart
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• To expand your product page optimization, clients
  ought to have the option to get a review of their
  things in the cart from anyplace on the page.
• A fast preview of the cart alerts the client
  about what has been added and lead them to the
  checkout in a snappy way.

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Ways to Optimize Your Product Page
Mobile Friendly
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• Today, more than 60 of the total web traffic
  comes from mobile devices.
• Google recognizes it and it has introduces its
  Mobile-First Index update.
• Making your product pages mobile-friendly is of
  utmost important.
• Smartphones have become a powerful tool, even in
  online shopping. Optimize your product pages for
  mobile view to maximize your conversion.

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Best eCommerce Product Page Examples
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Best eCommerce Product Page Examples
Levis Hoodie
M.A.C Lipstick
iPhone Xs
Tesla Car
BOSE Headphone
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If you use all of these tips, you are guarantee
to maximize your conversation rate.
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