WMES1103 PENGURUSAN STRATEGIK TEKNOLOGI MAKLUMAT

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WMES1103PENGURUSAN STRATEGIK TEKNOLOGI MAKLUMAT

• GROUP 7
• MEMBERS
• SITI AISYAH BTE AMIR WEK040157
• FADHILAH BT MOHD.AZMI WEK040032
• NORHIDAYATI BT ABD.HALIM WEK040127

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PERFECT VIEW (M) SDN.BHD

• We are an established and fast growing company,
  with passion to bring the best of Information
  Technology to the world, specializing in the
  sales and purchasing of digital camera.
• We offer a wide range of excellent quality, good
  performance, sleek design and affordable digital
  camera.
• PERFECT VIEW brand name has a strong presence and
  continues to be associated with a strong
  reputation for highquality, dependable products
  and services.
• Our target customer are anyone whos interested
  in buying a digital camera. Theres no customer
  limitation as we offer variant, different camera
  models.
• One of the most outstanding products by PERFECT
  VIEW digital camera is the Perfect View Exilim
  EX- Z600 (Silver).

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Perfect View Exilim EX- Z600 (Silver) Features

• 9-Point Multi AF-FunctionEntirely automatic If
  you take photos using the multi-focus, the camera
  measures the distance from the motif with the
  9-Point Multi AF-Function at nine different
  points and sets the right focusing range. In
  addition, all the measured areas are displayed
  simultaneously which were the object of the
  focusing procedure. This means that every picture
  is extremely crisply focused.
• Auto Macro modeGet closer! The Auto Macro
  function ensures sharpness in details or smaller
  settings. The EX-Z600 has focusing ranges of
  between 15 and 50 cm in macro range, i.e. close
  range.

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Perfect View Exilim EX- Z600 (Silver)

• 6 Mega pixel CCD SensorFor high quality prints
  The CCD chip offers 6 million pixels. Such high
  resolution photos give you the advantage of being
  able to print them in excellent quality or to
  edit them on the computer. And so you will also
  be able to enlarge details and photos to poster
  size.
• Extremely Bright 2.7" TFT Color DisplayThe
  brightness of the 2.7-inch TFT color display is
  approx. 1200 cd/m² and ensures a clear view of
  the subject even in extreme brightness. To ensure
  you have the best possible view in every
  situation, four pre-setting options are
  available 0/1/2/AUTO
• Anti Shake DSPThe Anti Shake DSP is tucked away
  in the slim designer housing of the EX-Z600,
  which reduces the danger of blurred photos if the
  camera is not held steadily or the motifs are
  moving. The Auto Macro Function and the Quick
  Shutter take care in the meantime that your
  photos are correctly focused.

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Vision

• We want our cameras to be the world class
  products
• We want to be among the best selling company
  through out world
• We want to conquer the camera business in Malaysia

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Mission

• To be an established camera selling company
• To be a company that really give huge attention
  for our customers in order to fulfill their
  expectations
• To build a strong bonding with the customers
  based on partnership and trust
• To chase for opportunities in the Asia and other
  selected markets
• To be the most wanted company that give
  inspirations for continuous success.

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Target Market

• First, our target market would be our own
  premises
• Second, booths at the shopping complex
• Third, by opening new branches throughout KL and
  whole Malaysia
• Third, entering Malaysia market area
• Fourth, entering the international market

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Present Status of Perfect View

• We already have our own premise located at Jalan
  Bangsar
• We are now opening new branches in Leisure
  Mall,Cheras and also in Serdang
• We receive good responds from our customers and
  they really interested with our products.
• We are now doing a huge promotions on our
  products to attract the customers. We use
  reciprocal links and web rings as our internet
  marketing and also through newspapers, megazines
  and banners as our convetional marketing
  strategies.

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Product Service Description

• We believe that we have a few strengths in order
  to achieve our target
• Firstly, we offer cheap prizes to our customers
• Secondly, we are giving free equipments to the
  customer who buys our products such as camera
  casings, tripods and also 128mb memory card

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Daily Sales

• We receive good responds from our customers
• Our sales are getting higher day by day probably
  because of our effective promotions

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Pricing Strategies

• We have use some of these pricing strategies to
  sell our products
• Few questions need to be answered
• How many sales do you think you have
  lost  because Internet and offline shoppers have
  price expectations that are dramatically
  different than what you are charging?
• How do you find out the exact price Internet
  prospects were willing to pay just before they
  decided to click past you to another site that
  met their expectations?
• What net-shoppers expect to pay for your product
  or service when buying online is one of the most
  critical success issues facing e-businesses and
  entrepreneurs.

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Our Strength

• We have a very good PR with the suppliers and
  customers
• We really put our customers as our priorities in
  order to best fulfill their expectations
• We have the best advertising strategies to
  promote our products.
• We have the best quality cameras that everybody
  would not regret of having them

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Our Weaknesses

• We need to consider our budget as we have already
  use it for our new branches.
• We probably dont have any consultants that will
  help us to manage our business.
• We have lack of transportations to distribute
  our products.

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Opportunities

• We have tried our best to grab the opportunities
  before us such as whenever festivals are
  organized such as convocations, we make sure that
  well stand a booth to sell our product

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Threats

• There will probably no serious threats facedby as
  only the challenges we have to go through in
  maintaining our product quality and also the
  existing of new competitors.

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Competitors offers

• We have do some observations to analyze what
  the competitor offers to their customers. Here
  are a few-
• Free camera casings and tripods
• Promotions up to 70
• Warranties
• Key chains and stickers

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Getting started to e-marketing strategies

• Step 1 Conduct an objective assessment
• Step 2 Identify target audiences
• Step 3 Set goals
• Step 4 Develop strategies
• Step 5 Establish tracking and controls
• Step 6 Customer service and fulfillment
• Step 7 Marketing the web site

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What does the online audience expects?

• An organized and attractive web site
• Privacy and safety for online transactions
• Effective navigation to find specific information
  
• Accurate online descriptions of products and
  services
• Guarantees and "added benefits"for choosing your
  products and services
• They will only get communications if they
  requested them
• never make their email addresses available to
  anyone else without their permission

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INTEGRATED PRODUCT MARKETING STRATEGY

• CONVENTIONAL MARKETING STRATEGY
• Sponsor a contest
• Give out coupons
• Yellow pages
• Posters and Billboards
• Newspapers/Magazines adds
• Radio services
• Television Advertising
• Cinemas advertisements
• Create brochures/pamphlets
• Booth and Showroom

• E-MARKETING STRATEGY
• Internet Marketing Analysis
• Search engines
• Reciprocal Links
• Affiliate programs
• Newsgroups and Web-rings
• Broadcast e-mail

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Internet Marketing Analysis

• 1.  SWOT Analysis i-Identify firms and
  products potential Strengths, Weaknesses,
  Opportunities , Threats
• 2. Market Research / Market Overviewi .
  Determine supply and demand
• - Identify main competitors -Establish value
  proposition clear, distinct and
  non-arguableii.  Identify distribution options-
  Establish distribution channels
• 3. Internet Marketing
• -website
• -search engine
• -pay per click advertising
• 4. Media Marketing

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Online searchable databases
Mechanism
-Content of title elements -keyword and
description -pages linked to this page
Search Engines
Take page, link page and collect words into DB
final database is created
Check how frequent each word appears
Determine important keywords
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more hyperlinks higher up in the search engine
rankings
agreement between two webmasters
from clicking the reciprocal link directly
www.camerahobby.com
provide a hyperlink to each other websites
Reciprocal links
Internet search engines also take into account
the number of web sites which contain links to
your web site
increase traffic to your web site
show a partnership between two sites
quick access
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Paying commission to other websites
Example www.lelong.com.my
Affiliate programs
For promoting goods and services
Connections to customers
Link to our site
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send informative article to the chosen groups
with a link back to our site.
www.photolinks.com www.webring.com
on-line discussion groups
Newsgroup and web rings
very effective and highly targeted method
allow a link-ring to be added to our site
suitable web rings and set up our company on the
ring.
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Newsletter received monthly or weekly
Using carefully targeted list or opt in list
Broadcast email Opt-in
Establish e-mailing system
Recipient has asked to receive information
Excellence response rates
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Improving Our Search Engine Rank

• Focus On Keyword (http//www.marketingprinciples.c
  om/articles.asp?cat901)
• Choose the Keyword
• The first and most important step is to
  choose the right keywords for which you wish to
  rank well.While doing this for your home page it
  is important to adopt the same procedure and
  target different keywords for different pages of
  your site. This is because search engines match
  each query with the most relevant page and not
  the site
• Target the right keyword
• Optimizing your site for a popular keyword and
  securing a high page rank is not enough. You
  should optimize for the right keyword that is
  most relevant to your site otherwise your efforts
  will be in vain. The keywords that you choose
  should be specific. Since there is fierce
  competition for popular single word keywords, it
  is better to choose two or three word phrases
  that specifically describe your site content.

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• Integrate keyword
• Once the right keywords relevant to your
  site are chosen, you should now integrate these
  keywords into your site, placing very special
  attention to places where Search Engines look.
• Website URL
• It is very important that you have at least one
  of the important keywords in the URL.This will
  help the search engine to understand what your
  site is all about.
• Page Title
• To improve page rank the page title is another
  important place to integrate your keywords. Since
  this too gives an indication to the search engine
  useful information about your site. Though most
  sites use the same title for all the pages, it is
  better to have different titles with specific
  keywords integrated into it, reflecting the
  content in that particular page.
• Page Content
• a. Use keywords frequently but do not stuff your
  page with keywords. Search Engines do not approve
  keyword stuffing. b. Place your keywords close
  to each other. This helps the the search engines.
  c. Place the keywords near the top of your page
  in the page content.

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• 3. Obtain links from the site
• To improve search engine rank another important
  thing you should do is to get other sites to link
  to you, because the number of links, linking to
  your site is a measure of popularity. Most search
  engines consider link popularity as the most
  important factor in deciding the relevance of a
  site. It becomes obvious that you should put in a
  lot of effort to get as many sites as possible to
  link to you
• 4. Meta Tag
• It is an embedded HTML tag that contains
  descriptive information, keywords and other
  information about a web page and does not appear
  when the web page is displayed in a browser.
  There was a time when search engines relied on
  Meta tags to assess the sites relevance and rank
  them. Most Search Engines no longer rely on meta
  tags since they have developed new systems for
  this purpose. Nevertheless it is advisable to
  have them to improve search engine rank.
• 5. Alt Tag
• Another important aspect that is often
  overlooked is the importance of ALT tags. Search
  Engines don't index images. They can't read them
  so to fix this problem there are ALT tags which
  are descriptions of images that are recognized by
  search engines. So to get the search engines to
  recognize the images on your site, ALT tags with
  keywords can be used which will in turn help you
  to improve your rank in search engines.

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Domain Name

• Definition
• is a name by which a company or organization is
  known on the Internet. It is the basis of our
  internet identity
• our web site is at www.perfectview.com, and we
  use info_at_perfectview.com as our e-mail address.
• Unique
• may include a combination of letters, numbers and
  hyphens.

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Steps to register Domain Name

• Think of a name
• You should have an extension in mind (.com, .org,
  .net, etc.).
• You must have a valid credit card (online
  payments, and in the form of a credit card )

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Where do I start the registration process?

• Go to the Domain Registration page of
  LocalNetHosting.com. Enter a name in the search
  field, select the extensions you want, and click
  "Search Now!". Follow the instructions that
  appear on the results page.

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Why register?

• To protect our company identity
• To personalize our e-mail
• To take the first step in establishing an online
  presence Domain

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CONVENTIONAL MARKETING STRATEGY FORM

• Media
• Through media, the information and
  promotion of a certain product can be reached by
  millions of people all over the country. It
  offers high visual with sound effect, as people
  are always amused by it, thus able to captive
  audience at once. This itself is a powerful
  marketing tool.
• Examples
• Television
• Radio
• Cinemas

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CONVENTIONAL MARKETING STRATEGY FORM

• Print Advertisement
• A creative and interesting printing
  material can be a helpful marketing tool. It
  should provide all of contact information, as
  well as a brief overview of the business and the
  service provided. Pictures and other graphics are
  eye-catching additions and will entice the reader
  and hold their interest. Putting the companys
  logo and stationery is another excellent idea of
  marketing.
• Examples
• Newspapers and Magazines
• Posters and Billboards
• Yellow Pages
• Brochures and pamphlets
• Business cards

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CONVENTIONAL MARKETING STRATEGY FORM

• Booth and showroom
• During convocations at any
  IPTA/IPTS
• During any community
  functions/gathering/expo
• eg PC Fair
• Jom Heboh
• Sponsor a contest
• Give prizes / freebies for contests of
  local media
• Give out coupons
• Insert coupons at print advertisements
  on local media

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CONCLUSIONWHICH IS THE BEST STRATEGY?

• E-MARKETING STRATEGY
• Advantages
• Cost effectives
• Market penetration
• Low cost, instant communication
• Time saving
• Contest is timeless
• Disadvantages
• Difficulty in attracting customers
• Salespersons are isolated
• Difficulty in evaluating transactions
• Information overloading
• Irrelevant information

• CONVENTIONAL MARKETING STRATEGY
• Advantages
• Easy applications
• Easy to attract customers
• Human interactions in transactions
• Does not required high-tech
• expertise
• Disadvantages
• Relatively Costly
• Silent and static (print adds)
• Required more time
• Limited business communication

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WHY WE USE E-MARKETING STRATEGY?

• Less costly compare to traditional advertising
  media
• Increased exposure, no geographic boundary for
  Internet users
• More personalized ads
• More targeted audience
• More accurate as it can be updated timely with
  minimal effort and cost
• Easier to collect and track customer information

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REFERENCE

• http//www.logtechnology.com/en-portal_application
  _design-p420-v1.html
• http//en.wikipedia.org/wiki/E-marketing
• http//www.davechaffey.com/E-business/C5-Strategy/
  E-business-strategy-defined
• http//en.wikipedia.org/wiki/Tags
• http//searchenginewatch.com/showPage.html?page21
  67961
• http//www.searchengineforums.com/apps/searchengin
  e.forums/forumseo-general/thread1135392640/act
  ionthread
• http//www.rankforsales.com/

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• THANK YOU