6 Tips On Creating An Effective And Enticing Lead Magnet

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6 Tips On Creating An Effective And Enticing
Lead Magnet
Nowadays Contact form and opt-in have become
least attractive and people generally dont show
any interest in filling out the form until your
form is solving their problem. Thats why
businesses use lead magnets to get their
prospects details. If you own a business and
looking to boost your business sales then
consider getting an enticing lead magnet.
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But the question is how we can create an enticing
lead magnet?
The lead magnet always provides value for free.
And it uses digital formats like PDF, MP3 audio
filo or videos that can be created without
putting in any money.
To create an effective and enticing lead magnet
you need to follow a few steps like
1. Specify your Buyers persona
There are companies that are complaining that
lead magnet is not as effective as expected.
Even SFWP Experts have got a client who used to
say that lead magnets are not helping them in
gaining their prospects info.
After doing a lot of research, our Inbound
Marketing experts have figured out the mistake
made by businesses. One of the biggest mistakes
carried out by marketers is that they try to
target all kinds of demographics for their lead
magnet. It is not good for a business that has a
specific product to sell.
Your business should focus on creating lead
magnets that can attract a specific set of
audiences depending on your product. Even if your
business has multiple products to sell then you
can create a separate lead magnet.
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For example, Your company has an eBook on 10 ways
to boost your e-commerce platform. And you are
sending an email to an SEO expert, asking them
to download it by providing his details. What do
you think your recipient will download your
ebook?
Obviously no because your ebook is not helpful to
him. If your company was advertising an ebook on
SEO Hacks or SEO tips. Then he/she could have
shown interest in downloading your ebook.
It is hard to get the in-depth knowledge of your
buyer persona. So, dont think about which of a
buyer persona is good to start. Instead, you can
Identify your buyers demographic details,
behaviors, buying pattern and start creating a
lead magnet for all of your potential buyers.
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