How to Use Conversion-Focused Website Design to Get More Clients

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Email us info_at_conroycreativecounsel.com Call us
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MAKING SEO WORK FOR YOUR LAW FIRM

• A good SEO strategy is an important tool in your
  marketing arsenal, but if you stop there youre
  missing out on an opportunity to convert more
  visitors into loyal, longtime clients.
• When youre planning your marketing and SEO, be
  sure to give some thought to conversion-focused
  web design.
• Best Website Design Services for Lawyers

• The goal of SEOwere toldis positioning your
  website to come up on the first page of search
  results so that people will find you quickly and
  select your firm over the competition.
• If you get this SEO thing rightand invest
  significantly in a winning strategy created by an
  law firm SEO expertyou will see a substantial
  increase in website traffic.
• The little secret SEO vendors wont always tell
  you? The key to a meaningful and successful SEO
  strategy isnt traffic its conversion.

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What Is Conversion-Focused Website Design?

• Conversion-focused website design is one that
  gets your website visitors to engage with you by
  responding to your calls to action.
• A conversion-focused website will have one goal
  (for example, book a consultation), and every
  visual element and piece of information on the
  site will be dedicated to that goal.
• Designing your website around this single goal
  requires you to think like a client.

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How Can I Convert More Visitors into Clients?

• Know your target market
• Provide valuable content
• Use simple, easy-to-read design
• Include a clear call to action

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Know your target market

• You should know who your law firms most likely
  and ideal clients are, what theyre interested in
  and how they might search for an attorney.
• Think of SEO as the road map that gets a client
  to a destination, and conversion-focused web
  design as the way you convince them to stay
  awhile.

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Provide valuable content

• Many law firms offer blog articles that answer
  frequently asked questions in their practice
  area, such as What are my rights when Im pulled
  over for a DUI?
• This allows you to demonstrate your expertise and
  make the visitor feel like theyre getting value
  out of coming to your site.

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Use simple, easy-to-read design

• If people cant read your site, they certainly
  wont engage with your content or respond to your
  call to action.
• Make sure your design is easily readable across
  different browsers, operating systems and
  especially mobile devices.

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Include a clear call to action

• Finally, once you have a visitors attention, you
  need to tell them what to do. Include a clear
  call to action on each page of your website.
• Making a good first impression is critical to
  convincing potential clients to hire you. If you
  waste your websites potential to engage
  visitors, youre missing a valuable tool in your
  marketing arsenal.

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Contact Us
We are always happy to make valuable new
contacts.
info_at_conroycreativecounsel.com
https//conroycreativecounsel.com
Irvine, CA, USA Zip Code 92618
855.835.5329