Marketing and Outreach: The Arctic Theme Page and Arctic Change Detection

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Marketing and Outreach The Arctic Theme Page
andArctic Change Detection

• Nancy SoreideNOAA/PMELMay 17-18, Boulder, CO

combining the interests of the scientific
community with those of the computer science
and engineering community to create integrated,
tool-oriented computing and communication
systems National Research Council
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NOAA Strategic Plan

• Successful, theme-based web pages support
  NOAAs mission strategy
• Engage, advise, and inform individuals,
  partners, communities, and industries to
  facilitate information flow, assure coordination
  and cooperation, and provide assistance in the
  use, evaluation, and application of information
  
• Websites that present NOAA science, data,
  analysis and information in a manner that is
  clear, scientifically validated, useful,
  interesting and intelligible by a broad audience
  support NOAA in promoting the
• increased use and effectiveness of climate
  information for decision makers and managers

NOAA Strategic Plan for FY2003 FY2008 and
Beyond http//www.osp.noaa.gov/docs/NOAA_Final_Str
ategic_Plan_March31st.pdf
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Data Quality Act

• Congress has directed OMB to issue
  government-wide guidelines for
• ensuring and maximizing the quality,
  objectivity, utility, and integrity of
  information disseminated by Federal agencies "

Section 515(a) of the Treasury and General
Government Appropriations Act for Fiscal Year 2001
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Communicating Arctic Information
The Arctic Theme Page A Comprehensive
Resource http//www.arctic.noaa.gov
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Comprehensive Information Resource

• Photographs
• Maps
• Animals
• Ships
• Northern Lights
• Exploration
• Data
• Climate indices

• Educational links
• Environment
• Pollution
• Archaeology
• Native Peoples
• Forecasts
• Climate programs
• Expert Essays

The Arctic Theme Page http//www.arctic.noaa.gov
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Expert Essays on key Arctic issues

• How do scientists study climate change? Nick Bond
• Are environmental changes impacting Alaska
  Natives? Caleb Pungowiyi
• UVB radiation Threat to the Arctic? Betsy
  Weatherhead
• How does Arctic sea ice form and decay? Peter
  Wadhams
• How has sea ice volume changed? Norbert
  Untersteiner
• Is sea level affected by changes in Arctic land
  ice? Roger Barry
• What long term trends are seen in the Arctic
  atmosphere? John Walsh
• Is mercury a significant contaminant? Steve
  Lindberg/Steve Brooks
• What organisms thrive in Arctic sea ice?
  Christopher Krebs/Jody Deming
• Is there life on the Arctic sea floor? Peter Vogt
• Arctic Wolves and their prey David Mech
• Whats happening to Polar Bears? Scott Schliebe
• The puzzling Arctic summer of 2003 Norbert
  Untersteiner

The Arctic Theme Page http//www.arctic.noaa.gov
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Integrated NOAA Arctic Web Presence

• Integrates all NOAAs Arctic-related activities
• Arctic Theme Page
• Arctic Research Activities
• Climate research
• Ecosystem research
• Arctic Research Office

The Arctic Theme Page http//www.arctic.noaa.gov
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NOAAArcticResearchActivities
The Arctic Theme Page http//www.arctic.noaa.gov
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NOAA Arctic Research Office
The Arctic Theme Page http//www.arctic.noaa.gov
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NOAAs Climate Research Activities
The Arctic Theme Page http//www.arctic.noaa.gov
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NOAAs North Pole Web CamDeployed April 30, 2004
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NOAA SEARCH
The Arctic Theme Page http//www.arctic.noaa.gov
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NOAA SEARCH
The Arctic Theme Page http//www.arctic.noaa.gov
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NOAAs Ecosystem Research Activities
The Arctic Theme Page http//www.arctic.noaa.gov
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Impact

• 5000-6000 hits/day
• Science magazine, USA Today, Yahoo, Scientific
  American
• Ranks 1 or 2 on Google search
• Significant NOAA Web Presence

The Arctic Theme Page http//www.arctic.noaa.gov
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Arctic Change Detection

• Purpose
• Increase Issue Awareness, Inform Dialogue,
  Support Decision Making
• User Community
• Leaders and Residents of Circumpolar Nations and
  Communities, Industries/Decision Makers/Climate
  Scientists, Public and Educational Communities

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Arctic Change Detection

• Addresses core Arctic issues (ACIA Report)
• Relevant, effective, reliable, understandable,
  objective Information
• Information that Users can Relate to
• Narrative Style
• Issues relate to Benefits, Risks

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ACIA Report

• Expert evaluation of current and credible
  information from expert sources
• Multi-year, multi-government effort effort by
  hundreds of scientists
• Identified key issues
• Synthesized 1500 page report into 10 key findings
• Draft report finalized in November 2004

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Arctic Change Indicators

• Converted the ACIA ten key findings into six core
  issues
• Here are the first four

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Arctic Change Indicators

• Here are the last two core issues

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Detailed Information on Individual Indicator
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Historical Indicator Time Series provide
perspective
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Detailed Information on each Historical Indicator
Time Series
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Summary

• NOAA has a significant, integrated Arctic Web
  presence
• Arctic Theme Page
• Integrated ARO, NOAA Climate and Ecosystem
  Research Activities, NOAA SEARCH
• Future Products
• Arctic Change Detection
• Animated Arctic Story